Digital Marketing Project Specialist for Tyvek® Roll Goods – Americas

DuPont•Wimington, DE

16d•Hybrid

About The Position

At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world’s most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers The Tyvek® Roll Goods business is made up of the industry leading DuPont™ Tyvek® brand in the Healthcare Packaging and Consumer & Industrial end markets. These businesses require strong digital support to maintain and develop their revenue. One of the key competitive advantages of Tyvek® is the brand reputation; this strong brand position is a result of competitive advantages such as high product quality, the best level of expertise in the category and outstanding performance specific to the needs of the Healthcare Packaging and Consumer & Industrial spaces in which DuPont provides innovative solutions. The Digital Marketing Project Specialist role requires strategic thinking in a fast-paced environment, rapid execution and analysis of actions, excellent teamwork capabilities to work between various functions, along with creativity to drive action in innovative ways. Proven functional skills in digital marketing are a must.

Requirements

Expertise and experience in digital marketing with understanding and experience partnering with marketing communications teams
Proven success and proactive project management and organizational skills across multiple functions (IT, Digital, business functions) within global enterprise environments, including the ability to manage complex and multiple projects, a strong attention to detail and ability to multi-task and prioritize
University degree in Digital Marketing, Marketing Communications, Business Administration with a concentration in digital marketing, or a related field
5+ years experience in digital project support and/or digital program management
Proven expertise in digital marketing project management, with hands-on experience in systems such as marketing automation (Marketo), CRM (Salesforce), CMS (Adobe Experience Manager), digital asset management (DAM), and analytics platforms (Adobe Analytics)
Genuinely promotes team spirit and commitment to common objectives

Nice To Haves

A learner mindset and interest in emerging technology; Data and/or AI certifications preferred
Experience with enterprise collaboration platforms (e.g., Microsoft 365, SharePoint, Teams)
Experience in an industrial market for a large organization is a distinct advantage

Responsibilities

Working with the Marketing Communications Leads, this role will be accountable for digital marketing plan definition, digital project management and execution for Tyvek® Healthcare Packaging and Tyvek® Consumer & Industrial.
Lead and manage digital marketing projects from conception through execution and ongoing optimization, ensuring alignment with business objectives and marketing strategies.
Guide cross-functional teams to deliver user-friendly, secure, and innovative digital solutions that enhance the customer experience and drive engagement across digital channels in close partnership with digital marketing and IT functions.
Coordinate with appropriate department leaders and provide counsel on the most efficient channels to reach defined digital marketing goals.
Identify opportunities to leverage new and emerging technology like AI and other digital technologies that could help further streamline and grow the business and help strengthen the customer journey and digital marketing communications initiatives.
Work with a multi-functional group consisting of marketing communications, digital, marketing, legal and other personnel to develop and execute digital plans for the Americas (primarily focused on NA but with opportunity to broaden scope to LA in the future).
Brief, coordinate and follow up on work with internal DuPont Digital Team resources and external agencies to support to digital projects.
Develop and report on key metrics to measure the effectiveness of digital marketing initiatives, providing actionable insights for ongoing enhancements.
Ensure projects are delivered on time, within scope, and on budget, while maintaining a focus on quality and results.