Digital Marketing Operations Manager

ASSA ABLOY • Winston-Salem, NC

4d

About The Position

Amarr Garage Doors, a leading manufacturer and part of global opening solutions company ASSA ABLOY, is seeking a Digital Marketing Operations Manager to join our team in Winston Salem, NC to strengthen and scale our digital marketing capabilities. This role is the operational backbone of our digital marketing team, ensuring that digital initiatives—from websites to campaigns—are delivered accurately, consistently, and on time.   The Digital Marketing Operations Manager will play a key role in establishing processes, standards, and operational foundations, with responsibilities shifting over time as specialized teams and capabilities are introduced. While primary production is executed through agencies and partners, this role requires hands-on digital marketing expertise and the ability to step into execution, editing, troubleshooting, or quality assurance when necessary to maintain quality, speed, and alignment.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or a related field (or equivalent experience).
• Minimum of 6–10 years of experience in digital marketing, marketing operations, or related roles.
• Demonstrated hands-on experience across digital marketing disciplines, including website content management, SEO fundamentals, CMS platforms, campaign workflows, and analytics tagging.
• Experience managing agencies or external vendors.
• Strong understanding of lead workflows, campaign operations, and digital execution dependencies.
• Familiarity with modern AI tools and platforms used in marketing operations and content workflows.
• Overnight and extended travel – approximately 2-3 nights per quarter.

Responsibilities

• Serve as the central point of intake, prioritization, and coordination for digital marketing initiatives.
• Translate strategic objectives into clear execution plans, timelines, and requirements.
• Own day-to-day operational oversight of the web properties and related digital touchpoints across the web and social media platforms.
• Coordinate content publishing, page updates, navigation changes, SEO implementations, form updates, and UX enhancements across stakeholders, teams, and external partners.
• Oversee end-to-end lead capture workflows, including forms, source tracking, routing rules, and destination logic.
• Support definition and governance of lead-related, Customer Journey and digital marketing automation processes, including required touchpoint strategies, data fields, routing logic, escalation paths, and follow-up flows.
• Manage day-to-day relationships with marketing agencies and external partners.
• Review deliverables for accuracy, completeness, brand alignment, and adherence to UX, SEO, and tracking standards.
• Act as the business owner for marketing platforms and tools, including the website CMS, content workflows, SEO tools, and social publishing platforms.
• Own business requirements and coordination for marketing technology integrations (e.g., website forms to lead destinations, analytics tagging, vendor systems).
• Partner with Analytics and internal stakeholders to improve data quality across digital initiatives.
• Maintain governance standards for campaign tracking, naming conventions, and source attribution.
• Maintain QA and launch readiness checklists for website updates, campaigns, forms, tracking, and vendor deliverables.
• Conduct periodic audits of digital workflows, forms, and tracking to identify and resolve issues before they impact performance.
• Leverage AI-powered tools to improve efficiency across marketing operations, including content review, workflow optimization, quality assurance, analysis, and documentation.
• Evaluate and recommend AI-enabled solutions that support scalability, speed, and consistency in marketing execution.

Benefits

• Medical/Dental/Vision
• Paid Time Off
• Paid Holidays from day one
• tuition reimbursement
• 401k plan (with an automatic 3% company contribution, regardless of your contribution)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees