Digital Marketing Manager

Live Life Healthy LLC • Birmingham, AL

5d

About The Position

The Digital Marketing Operations Manager will lead the strategic planning and execution of digital marketing initiatives within the finance and insurance sector, ensuring alignment with overall business objectives. This role is pivotal in optimizing marketing processes, managing campaign performance, and leveraging data analytics to drive customer acquisition and retention. The manager will oversee cross-functional teams and collaborate with stakeholders to implement innovative digital solutions that enhance brand visibility and engagement. They will be responsible for maintaining compliance with industry regulations while maximizing the efficiency and effectiveness of marketing operations. Ultimately, this position aims to deliver measurable growth in digital channels, contributing significantly to the company’s competitive positioning and revenue goals.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
• At least 5 years of experience in digital marketing, with a minimum of 2 years in a managerial or leadership role.
• Proven experience in the finance or insurance industry or a closely related regulated sector.
• Strong knowledge of digital marketing tools, platforms, and analytics software (e.g., Google Analytics, CRM systems).
• Demonstrated ability to manage complex projects and lead cross-functional teams.

Nice To Haves

• Master’s degree in Marketing, Finance, or an MBA.
• Certifications such as Google Ads, HubSpot, or Digital Marketing Institute credentials.
• Experience with marketing automation platforms and advanced data analytics techniques.
• Familiarity with compliance requirements specific to financial services marketing.
• Proven track record of driving digital transformation initiatives within a regulated environment.

Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to the finance and insurance industry.
• Manage day-to-day digital marketing operations, including campaign planning, execution, and performance analysis.
• Coordinate with internal teams and external vendors to ensure seamless integration of marketing technologies and platforms.
• Analyze marketing data and KPIs to optimize campaigns and report insights to senior leadership.
• Ensure all digital marketing activities comply with relevant financial regulations and data privacy standards.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and innovation.
• Oversee budget allocation and resource management to maximize ROI on digital marketing investments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level