Digital Marketing Manager

Thompson Hospitality Corporation • Reston, VA

3d

About The Position

Thompson Restaurants is seeking a strategic Digital Marketing Manager to lead the calendar of digital initiatives across our portfolio of 15 restaurant brands. This role is responsible for driving engagement, conversions, and guest satisfaction through owned digital platforms and third-party delivery channels, including Uber Eats, DoorDash, and Grub Hub.
In this role, you will manage website content and functionality, lead email marketing campaigns, and monitor digital guest experience tools — ensuring brand consistency and performance optimization across multiple brands. If you're a hands-on digital marketer who thrives in a fast-paced, entrepreneurial environment, this is the place for you.

Requirements

• 4+ years of experience in digital marketing, ideally in multi-location restaurants, retail, or hospitality.
• Proficient with website CMS platforms (Squarespace a plus), email marketing tools (OLO is a plus), and third-party marketplaces.
• Strong understanding of digital KPIs and customer journeys.
• Proven ability to manage projects across departments and balance multiple brand voices.
• Comfortable analyzing performance metrics and making data-driven decisions.
• Detail-oriented with strong organizational and communication skills.
• Prior experience managing teams.
• Experience managing restaurant delivery platforms (Uber Eats, DoorDash, GrubHub) as well as customer data platforms.
• Knowledge of photoshop, adobe, and Canva.

Nice To Haves

• Basic design or HTML knowledge is a plus

Responsibilities

• Digital Channel Management
• Manage website across all brands to include timely updates to pricing, promotions, and pop-ups.
• Monitor the scheduling, and performance tracking of email marketing campaigns — brand-specific and system-wide.
• Work with digital assets for resizing where needed.
• Third-Party Delivery Platform Oversight
• Serve as the primary liaison for Uber Eats, DoorDash, Grubhub, and other third-party marketplaces.
• Own menu accuracy, promotional uploads, pricing alignment, and merchandising (photo) opportunities across platforms.
• Monitor third-party platform dashboards and performance metrics to identify trends and growth opportunities on a consistent basis.
• Guest Experience & Data
• Lead and work closely with the Marketing Associate to ensure listings (Google, Yelp, etc.) are accurate and optimized on a consistent basis.
• Own OLO relationship along with providing support for CRM and segmentation strategies and the building of CLV for all brands.
• Cross-Functional Collaboration
• Partner with Brand Managers to align digital campaigns with in-store promotions and activations.
• Collaborate with Marketing Associate Manager to support digital delivery of catering, gift card, and loyalty initiatives.
• Coordinate with the Creative Team to ensure brand-aligned creative across all channels.

Benefits

• Health/Dental/Vision
• Paid Time Off
• 401(k), matched up to 4%
• Short and Long Term Disability
• Tuition Reimbursement
• Employee Referral Program
• Pet Insurance
• Discounts: Hotels, Travel, Tickets, Restaurants
• Employees and their relatives are eligible for a discounted meal plan at any of our HBCU client locations while they are attending school

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees