Digital Marketing Manager
About The Position
As the Digital Marketing Manager, you will be the architect and lead operator of Biz2Credit’s performance marketing engine. This is a high-impact, data-centric role designed for a strategist who wants to own the "data and the dollars" behind our growth. Unlike a traditional digital marketing position focused on general brand awareness, you will be directly responsible for building a high-velocity machine that scales qualified loan applications across both organic and paid channels. You will sit at the intersection of high-intent media buying, technical SEO, and conversion rate optimization (CRO), turning digital demand into funded loans. This is a hands-on, data-driven role suited for a "T-shaped" marketer—someone who can pivot from high-level channel strategy to the nuances of keyword bidding and landing page experimentation. You won't just be managing a budget; you will be optimizing a complex SMB acquisition funnel at scale.
Requirements
- Experience: 5 plus years of experience in demand generation, digital marketing, or performance marketing.
- Proven Track Record: Demonstrated success driving measurable funnel growth in FinTech, lending, SaaS, or high-intent lead generation environments.
- Technical Expertise: Deep mastery of SEO, SEM, Google Ads, Google Analytics, and marketing automation platforms.
- Analytical Prowess: Strong analytical skills with hands-on experience in A/B testing, attribution modeling, and funnel optimization.
- Budget Management: Experience managing significant paid budgets with clear, bottom-line ROI ownership.
- Action-Oriented Insights: Ability to translate complex data into clear insights and those insights into actionable marketing tactics.
- Leadership: Excellent communication skills and the ability to lead cross-functional projects across multiple teams.
Nice To Haves
- Bonus: Direct experience in SMB lending, financial services, or credit-based products.
Responsibilities
- Strategy Ownership: Build and manage a multi-channel demand generation strategy specifically designed to grow qualified SMB loan applications.
- Full-Funnel Management: Own the end-to-end journey from initial awareness ? consideration ? application ? funded loan.
- Targeting & Segmentation: Develop sophisticated targeting strategies based on industry vertical, revenue, credit profile, and specific financing needs.
- Strategic Alignment: Partner with Sales, Product, and BizOps to align on lead quality standards, conversion goals, and overall funnel optimization.
- SEM Execution: Lead strategy and execution for paid search (Google Ads, Bing) with a laser focus on high-intent SMB lending keywords.
- Budget Stewardship: Manage monthly budgets with clear ROI accountability and performance transparency.
- Performance Optimization: Continuously optimize CPC, CPA, ROAS, and LTV through structured A/B testing and advanced automated bid strategies.
- Conversion Paths: Oversee the development of high-converting landing pages, intuitive user paths, and strategic retargeting programs.
- SEO Strategy: Own the roadmap for technical SEO, keyword research, on-page optimization, and authoritative backlink development.
- Content Synergy: Partner with the content team to produce high-value SMB lending resources that rank for key terms and convert readers into applicants.
- Product Visibility: Improve organic search rankings for core products, including term loans, working capital, and revenue-based financing.
- Health Monitoring: Rigorously monitor domain authority, page performance, and competitive search rankings.
- Insight Dashboards: Build and maintain dashboards to track the metrics that matter: funnel velocity, CAC, LTV, attribution, and channel ROI.
- Testing Culture: Run rigorous A/B and multivariate tests to eliminate friction across landing pages and digital application flows.
- Reporting: Provide weekly performance insights and strategic recommendations to senior leadership.
- Forecasting: Predict future demand, budget requirements, and the expected impact on loan volume.
- Sales Feedback Loop: Work closely with the Sales team to ensure lead quality meets standards and follow-up SLAs are optimized.
- Product UX: Collaborate with Product to streamline the online loan application experience, reducing drop-offs.
- Platform Alignment: Partner with the Biz2X marketing team to align messaging and leverage cross-platform data insights.
- Brand Amplification: Coordinate with PR and content teams to amplify Biz2Credit’s proprietary research assets and the Small Business Lending Index.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
