Digital Marketing Manager (Oakland)

MidPen Housing•Oakland, CA

11h

About The Position

The Digital Marketing Manager will be responsible for planning, executing, and managing digital marketing content and strategies to engage users and create an interactive relationship between external as well as internal clients and the company. The successful candidate will be an essential member of the marketing team who will focus on promoting MidPen’s messages across all digital channels.

Requirements

Ability to travel between properties and to events as needed
Strong knowledge and application of multi-media platforms
Ability to explain complex social media data in an understandable way
Excellent verbal and written communication skills
Must possess a valid California Driver’s License, proof of current auto insurance, and reliable transportation
Commitment to the Mission and Values of MidPen Services and MidPen Housing
Constantly perform desk-based computer tasks. Frequently sitting
Occasionally stand/walk, reach/work above shoulders, grasp lightly/fine manipulation, grasp forcefully, use a telephone, sort/file paperwork or parts, lift/carry/push/pull objects that weigh up to 15 pounds
Rarely twist/bend/stoop/squat, kneel/crawl
Bachelor’s Degree in Marketing, Communications, or related fields and a minimum of 3 years relevant experience, or an equivalent combination of education and experience

Responsibilities

Creates and manages high‑quality, on‑brand content across all major social platforms
Oversees daily operations of MidPen’s social channels and maintains a consistent publishing schedule
Engages audiences and strengthens online presence through active community interaction
Develops strategies to grow brand visibility, followers, and engagement across existing and emerging platforms
Produces digital campaigns and multimedia content, including written, photo, and video assets
Updates and maintains the corporate WordPress website as needed
Analyzes performance data to refine social, content marketing, SEO, and advertising strategies
Works collaboratively with key team members, departments, clients, and vendors; manages up and down the organization as needed to advance marketing goals
Partners on and supports the planning and production of MidPen corporate and employee events