Digital Marketing Manager (Remote)

Servpro•Allentown, PA

4d•$75,000 - $80,000•Remote

About The Position

Are you a digital native who lives for data-driven results and creative storytelling? Do you want the freedom of a fully remote role while managing the digital footprint for (6) Servpro franchises across the Scranton, PA and Allentown, PA markets? We are looking for a tech-forward Digital Marketing Lead to take the wheel. Reporting directly to our Chief Operations Office, you’ll have the autonomy to build, manage, and optimize our online presence from the ground up. As our Lead, you’ll own the entire funnel. You won't just be "posting on social"—you’ll be building a brand.

Requirements

Platform Pro: Expert-level knowledge of Google Analytics, Google Ads, and Meta Business Suite.
Content Creator: A sharp eye for design and a voice that people actually want to read.
Tech-Savvy: You’re already using AI (ChatGPT, Midjourney, etc.) to enhance your output and stay efficient.
Reliable: You can hold down the fort from 9-5 EST and communicate effectively in a remote environment.
Experience (3-5 years of working professional experience): A proven track record of managing digital campaigns that actually move the needle.

Responsibilities

PPC & LSA Management: Dominating Google Search and Local Services Ads to ensure we are the first call when disaster strikes across all (6) locations.
The Data Lab: Using Google Analytics to track conversions and pivot strategies in real-time.
Content & Social: Creating engaging, high-quality content that resonates with our local communities across all platforms.
AI Integration: Leveraging the latest AI tools to streamline workflows, generate copy, and stay ahead of the curve.
Independent Operation: You’ll have the keys to the kingdom. We trust your expertise to execute without someone looking over your shoulder.