Digital Marketing Manager

Truist • Charlotte, NC

19h • Onsite

About The Position

As part of the Digital Marketing team focused on Truist.com, the Digital Marketing Manager is responsible for the strategy to drive revenue and engagement in authenticated digital marketing channels. You will own the planning and coordination of offers, messages and audiences targeted to existing customers. You’ll leverage data driven insights to create test & learn initiatives that continually improve performance and conversion.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
• Seven years of related experience or an equivalent combination of education and experience.
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline.
• Sound and comprehensive understanding of business, organizational strategies and managing a process.
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
• Ability to lead projects of significant complexity and risk exposure
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
• Sophisticated analytical skills and the ability to solve complex technical and business problems
• Ability to influence others to adopt a new perspective.
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.

Nice To Haves

• Master's degree or MBA and previous experience in the banking industry.
• Experience developing digital marketing strategies that drive traffic and conversions.
• Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams.
• Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment.
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• Experience with Adobe products (AEM, Test and Target, Audience Manager, AEP, Adobe Cloud, and CJA/Adobe Analytics)
• Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools.
• Excellent understanding of Figma and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers.

Responsibilities

• Research, develop and execute strategies for Truist authenticated digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s product lines.
• Partner with business marketing partners and marketing strategists to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
• Demonstrate a solid understanding of the consumer behavior model and user journeys, and how both are applied to banking products and services.
• Increase Truist product awareness, consideration, and acquisition by aligning consumer needs with Truist offerings throughout the consumer behavior process.
• Leverage web analytics and performance data to develop and refine digital marketing strategies, improve conversion rates, and enhance client experiences across digital devices.
• Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
• Develop and execute personalization and targeting strategies based on customer segmentation studies and interactions of each client audience.
• Stay current on the changes taking place in the digital environment.
• Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees