Digital Marketing Manager

Hitachi Vantara Corporation

9h • $110,000 - $120,000

About The Position

We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data.
If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth. We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data.
We are seeking an experienced Digital Marketing Manager to lead the global strategy and execution for paid media. This role is pivotal in driving demand generation and creating an integrated, data-driven approach across channels to deliver a seamless user journey and measurable business impact.
You will work cross-functionally with campaign, field, partner, and product marketing teams to align priorities, define budget allocations, set performance targets, and integrate paid media into key initiatives that accelerate pipeline growth. Success in this role requires strong collaboration skills, strategic planning, and the ability to translate marketing objectives into actionable paid media programs.
This position is part of the Americas Regional, Programs and Partner Marketing team, reporting to the Sr. Manager, Global Programs and sits within the company’s Global Marketing organization. This position is based in United States.

Requirements

• Deep understanding of digital advertising and hands-on experience managing paid media across multiple channels.
• Innovative mindset that embraces emerging technologies, including AI’s role in digital advertising.
• Strong project management skills to orchestrate stakeholders and ensure campaigns deliver measurable results tied to pipeline metrics.
• 7-8 years of experience in digital marketing with proven hands-on experience managing multi-channel paid media campaigns.
• Experience in B2B technology with an understanding of data infrastructure, AI, and cybersecurity markets.
• Demonstrated success in driving pipeline growth through paid media strategies.
• Strong knowledge of attribution models and analytics tools to measure impact and guide investments. (Excel proficiency required, Adobe Analytics experience preferred)
• Expertise in ad platforms including Google, LinkedIn, Meta and programmatic display (DSPs) channels.
• Excellent project management, organizational, and stakeholder engagement skills.
• Strong analytical skills with the ability to interpret data, make data-driven decisions, and present outcomes.
• Exceptional communication and interpersonal skills.

Responsibilities

• Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation.
• Own media planning and channel mix across all digital platforms (social, display, search, etc)
• Manage and execute paid media campaigns in-house and oversee external agency partnerships to scale resources and expertise.
• Collaborate across teams (campaigns, events, product marketing, and regional marketing) to integrate paid media into go-to-market initiatives and ensure alignment with pipeline goals.
• Define and track KPIs for paid media performance, including contribution to pipeline and ROI, and share insights with stakeholders to guide decision-making.
• Optimize continuously based on performance data, attribution models, and evolving best practices.
• Stay ahead of industry trends and technologies, including AI-driven advertising innovations.

Benefits

• We help take care of your today and tomorrow with industry-leading benefits, support, and services that look after your holistic health and wellbeing.
• We’re also champions of life balance and offer flexible arrangements that work for you (role and location dependent).
• We’re always looking for new ways of working that bring out our best, which leads to unexpected ideas.
• So here, you’ll experience a sense of belonging, and discover autonomy, freedom, and ownership as you work alongside talented people you enjoy sharing knowledge with.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed