Digital Marketing Manager

Milacron • Batavia, OH

15h

About The Position

Position Summary: The Digital Marketing Manager will own the strategy and execution of digital initiatives that generate high quality B2B leads, support lifecycle sales funnels, and elevate our brand presence within key end-markets. This role blends analytical rigor with creative execution to influence buying committees across multiple stages of the customer journey. The ideal candidate understands how to reach professional audiences and drive measurable pipeline impact through digital channels. Work You’ll Do: Collaborate with Marketing team members to ensure optimal digital infrastructure and best practices are in place. Develop and execute B2B digital marketing campaigns across web, email, paid media, and social channels to drive awareness, engagement, and high‑intent leads. Manage website performance, content, and conversion paths to support complex buyer journeys and improve marketing‑sourced pipeline. Manage the company Intranet through SharePoint with various content admins across the organization. Own performance analytics, dashboards, attribution modeling, and insight generation to optimize budgets and campaign strategies. Collaborate closely with Marketing, Sales, Product Managers, and other Subject Matter Experts to align digital programs with key end‑markets, buyer personas, and account‑level priorities. Oversee marketing automation platforms, lead‑flow processes, and vendor relationships to ensure efficient, scalable campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3–5+ years of proven experience in leading digital marketing, preferably in a B2B or lead‑generation environment.
• Proven experience with paid search, paid social, email automation, and SEO/GEO/SEM.
• Strong analytical mindset with comfort using tools such as Google Analytics, marketing automation systems, and CRM platforms (preferably Salesforce).
• Excellent communication skills with the ability to simplify complex ideas for internal partners.
• Working knowledge of HTML, CSS, and CMS platforms (preferably Wordpress) to build and update webpages, landing pages, and content assets.
• Experience managing website analytics and performance tools (GA4, GTM, Looker Studio) to monitor traffic, user behavior, and conversion pathways.
• Proven ability to manage multiple initiatives in a fast‑paced, cross‑functional B2B environment.

Nice To Haves

• Experience in B2B or manufacturing environments with multi‑stakeholder buying processes or long sales cycles.
• Advanced experience in designing, developing and deploying email marketing campaigns and automation.
• Experience developing content and campaigns aligned to buyer personas, industries, or account‑based marketing efforts.
• Knowledge of B2B lead nurturing, scoring models, funnel metrics, and attribution approaches.
• Familiarity with A/B testing, conversion optimization, and landing page best practices.
• Experience optimizing websites for SEO and generative AI search visibility (GEO), including metadata, structured content, schema markup, and AI‑extractable content.
• Strong ability to partner with Sales on pipeline goals, lead quality, and campaign alignment.
• Proficiency with Salesforce CRM and automation tools such as HubSpot, Marketo, or Pardot.
• Experience managing campaigns in platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Google Tag Manager.
• Operational knowledge of HTML, CSS, and JavaScript development and constraints.
• Experience in SharePoint for company intranet.

Responsibilities

• Collaborate with Marketing team members to ensure optimal digital infrastructure and best practices are in place.
• Develop and execute B2B digital marketing campaigns across web, email, paid media, and social channels to drive awareness, engagement, and high‑intent leads.
• Manage website performance, content, and conversion paths to support complex buyer journeys and improve marketing‑sourced pipeline.
• Manage the company Intranet through SharePoint with various content admins across the organization.
• Own performance analytics, dashboards, attribution modeling, and insight generation to optimize budgets and campaign strategies.
• Collaborate closely with Marketing, Sales, Product Managers, and other Subject Matter Experts to align digital programs with key end‑markets, buyer personas, and account‑level priorities.
• Oversee marketing automation platforms, lead‑flow processes, and vendor relationships to ensure efficient, scalable campaign execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees