Digital Marketing Manager, Vice President

MUFG•Tampa, FL

8d•Hybrid

About The Position

Do you want your voice heard and your actions to count? Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), one of the world’s leading financial groups. Across the globe, we’re 150,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term relationships, serving society, and fostering shared and sustainable growth for a better world. With a vision to be the world’s most trusted financial group, it’s part of our culture to put people first, listen to new and diverse ideas and collaborate toward greater innovation, speed and agility. This means investing in talent, technologies, and tools that empower you to own your career. Join MUFG, where being inspired is expected and making a meaningful impact is rewarded. The selected colleague will work at an MUFG office or client sites four days per week and work remotely one day. A member of our recruitment team will provide more details. Job Summary: The incumbent will help lead the content and any new features built via our agency relationship, in partnership with Business Marketing Strategists, Information Technology group, and agency & other strategic partners. This position supports critical business operations and is responsible for ensuring that site operations follow proper Compliance and Risk Management procedures. The person must be versed in campaign analytics, desktop & mobile marketing, and must be able to manage a stable of creative, production and technical agencies and internal resources. S/he must be a multitasker who partners well across the Product and Marketing organization managing to strict timelines. Key Responsibilities: The Digital Marketing Manager is a key role and responsible for multiple aspects of our digital marketing efforts. S/he will:

Requirements

Must have extensive knowledge of digital marketing ecosystem including SEO and web traffic metrics
Understand web & data architecture to be able to best design integrations to various sources of data and API based integrations.
Experience building and programming websites
Strong web and business analysis skill with work experience as a content manager
Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Teams
Working knowledge of Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, Adobe Dreamweaver, Flash, HTML, CSS, XML, Jira, HTML and web publishing.
Understanding of digital marketing principles, methods, and technologies including but not limited to conversion optimization, audience segmentation, A/B testing, programmatic, DSP, DMP, DCO, etc.
Willingness to take initiative and ownership of tasks and deliverables
Must be a team player with ability to work and communicate with a variety of personnel
Must be able to work under pressure and within strict deadlines
Detail-oriented
Highly organized and capable of juggling multiple projects at the same time
Good natured individual – flexible and willing to work in a dynamic, fast paced environment
Previous relevant site content work experience required

Responsibilities

Collaborate with marketing, agency and design teams to plan and develop site content, style, and layout for our mufgamericas.com and careers.mufgamericas.com websites
Develop new landing pages and designs to improve user experience and promote stickiness
Maintain existing website content and update as required
Publish engaging content for social media (LinkedIn, Twitter), display, native, and affiliate programs
Maintain SEO list and optimize content according to SEO
Coordinate site content and perform testing in partnership with internal and agency partners.
Effectively manage and maintain digital marketing campaigns.
Ensure adherence to all bank compliance reporting requirements and other regulator and compliance policies and procedures.
Effectively manage and deliver ROI analytics for paid campaigns as well as organic results from posts.
Build and maintain social media calendars