Assistant Vice President – Digital Marketing

Morgan Stanley•New York, NY

23h•$85,000 - $140,000

About The Position

Morgan Stanley is seeking a highly motivated and organized AVP to join our Digital Marketing team. The ideal candidate will serve as a Marketing Product Owner for various platforms and work closely with the Product team, Wealth Management Marketing team, and Marketing Tech to support website marketing efforts, ensuring our digital presence is optimized and aligned with our strategic goals. The role will help drive the digital marketing strategy and ensure seamless integration and execution across various digital channels. This position provides an excellent opportunity to gain hands-on experience in digital marketing, web operations, product management, agile project delivery, and cross-functional collaboration within a large financial institution.

Requirements

5-7 years of relevant experience in technology, digital marketing, product management, or marketing operations.
Bachelor’s degree in Technology, Marketing, Information Systems, or a related discipline.
Exceptional attention to detail, organization, and follow-through.
Excellent communication skills and ability to work collaboratively across teams.
Experience with content management systems using Adobe Experience Manager (or other), targeted messaging and A/B testing with Adobe Target (or other), and tag management with Adobe Launch (or other).
Experience with SEO platforms like Google Search Console, SiteImprove, BrightEdge, etc.
Experience in financial services or other regulated industry
Eagerness to learn digital communication processes and tools within a large, regulated organization.

Responsibilities

Manage and prioritize digital marketing initiatives for content management system, content personalization, tag management, mobile marketing, and reporting dashboards. Ensure these tools are effectively leveraged to meet business objectives and enhance customer engagement.
Work closely with cross-functional teams, including product management, marketing, design, analytics, legal, and business units, to gather and prioritize requirements. Facilitate communication and collaboration to ensure alignment and successful project delivery.
Collaborate with marketing tech and oversee the development and implementation of new features and enhancements. Support ongoing releases by coordinating with relevant teams to ensure timely and successful deployment of updates and new functionalities. Monitor performance and address any issues that arise post-launch.
Utilize analytics and performance data to inform decision-making and optimize digital marketing efforts. Identify opportunities for improvement and innovation.
Engage with key stakeholders to communicate progress, gather feedback, and ensure that digital marketing initiatives are aligned with broader business objectives.
Participate in and represent the digital marketing team in all Agile-related ceremonies including daily standup, refinement, planning, demo, and retrospective sessions.
Support site content management, A/B or multivariate testing, SEO, and testing execution to enhance user engagement and site performance.
Facilitate review and approval cycles with Risk, Legal, Compliance, and Operations for client-facing website launches and updates.
Update and maintain project dashboards, reports, and presentation materials for tracking progress and key metrics.
Contribute to system migration, cleanup, and decommissioning activities related to legacy web content.
Stay current on digital marketing technologies, up-to-date with the latest digital marketing trends, and communicate best practices to ensure our strategies remain competitive.