Digital Marketing Manager, Referring Partners

isolved • Charlotte, NC

3d

About The Position

Digital Marketing Manager, Referring Partners Summary/objective The Digital Marketing Manager for our Partner Channel is responsible for developing and executing strategic marketing campaigns across various channels to create awareness, generate interest, and drive qualified inbound leads resulting in new referral partnerships to isolved. This role will play an integral part in support of new business goals and intiatives through marketing programs that influence pipeline and bookings through these partnerships. Core Job Duties Assist in campaign creation and execution of multi-channel, digital marketing strategies to acquire new leads at scale with success measured in qualified opportunity conversions. Collaborate with cross functional teams including Channel Sales, Product Marketing and Content Marketing to cultivate lead generation programs and ensure campaigns are in alignment with brand positioning and long-term business goals. Contribute to detailed analysis of campaign effectiveness including segmentation, and creative targeting. Develop lead nurturing campaigns to strategically communicate and target prospective partners as they progress through the funnel. Analyze campaign data to identify trends and optimize future marketing initiatives. Assist with, analyze, and disseminate comprehensive reporting. Stay updated on industry trends and emerging technologies to inform strategy adjustments. Job Complexity Having wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways. Go-to expert in one specific area of their role. Some barriers to entry exist at this level (e.g., dept/peer review). Interaction Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. Supervision Determines methods and procedures on new assignments and may coordinate activities of other personnel (Team Lead). Experience Typically requires a minimum of 5 years with a Bachelor's degree; or 3 years and a Master's degree; or equivalent experience.

Requirements

• Bachelor's degree in Marketing, Business Administration, or similar field or related business experience.
• Comprehensive knowledge of Microsoft 365, in particular Excel.
• Solid and demonstrable experience of marketing automation software (HubSpot preferred) and CRM solutions.
• Knowledge of lead scoring and nurturing techniques.
• Strong analytical skills, proficiency in data analysis and agility to quickly understand the relationship between marketing results and business outcomes.
• Proven project management experience with the ability to juggle multiple tasks at one time.
• Strong written and oral communication skills.
• Typically requires a minimum of 5 years with a Bachelor's degree; or 3 years and a Master's degree; or equivalent experience.

Nice To Haves

• Understanding of the partner channel ecosystem is a plus.

Responsibilities

• Assist in campaign creation and execution of multi-channel, digital marketing strategies to acquire new leads at scale with success measured in qualified opportunity conversions.
• Collaborate with cross functional teams including Channel Sales, Product Marketing and Content Marketing to cultivate lead generation programs and ensure campaigns are in alignment with brand positioning and long-term business goals.
• Contribute to detailed analysis of campaign effectiveness including segmentation, and creative targeting.
• Develop lead nurturing campaigns to strategically communicate and target prospective partners as they progress through the funnel.
• Analyze campaign data to identify trends and optimize future marketing initiatives.
• Assist with, analyze, and disseminate comprehensive reporting.
• Stay updated on industry trends and emerging technologies to inform strategy adjustments.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager