Digital Marketing Manager-Amazon

Medela•McHenry, IL

4d•$110,000•Hybrid

About The Position

Medela is seeking an experienced Amazon Digital Marketing Manager to own and lead Amazon advertising for Medela’s brand, managing all Amazon advertising activity across the U.S. and Canadian marketplaces. This position serves as Medela’s internal Amazon advertising expert, responsible for strategy, budget ownership, performance optimization, and cross-functional alignment. You will work closely with internal teams and an external agency partner, while collaborating with Amazon account teams as a brand advertiser. The ideal candidate brings deep, hands-on experience across the full Amazon advertising and analytics ecosystem and thrives in a high-accountability, in-house brand environment.

Requirements

Bachelor’s degree in Marketing, Business, or a related field
Minimum of 5 years of hands-on Amazon advertising experience working for a brand, seller, or agency
Expert-level proficiency across the Amazon Ads ecosystem, including DSP and advanced analytics tools
Proven success managing and optimizing large Amazon advertising budgets for a brand
Strong analytical skills with the ability to translate data into actionable insights
Experience managing campaigns across U.S. and Canadian marketplaces
Strong communication, collaboration, and stakeholder management skills
Excellent organizational and project management abilities
Proficiency in Microsoft Office Suite

Nice To Haves

Experience in mom & baby, consumer products, healthcare, or regulated categories
Experience working in-house for a brand or with brand-owned Amazon accounts
Hands-on experience with Pacvue or similar Amazon optimization platforms
Experience operating in global or matrixed organizations

Responsibilities

Own and manage Medela’s Amazon advertising strategy across all Amazon digital tools, including: Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP
Act as Medela’s internal authority on Amazon Ads, setting strategy and performance direction while partnering with an external agency for execution
Own and manage Medela’s Amazon advertising budget across the U.S. and Canada, including forecasting, allocation, bidding strategy, and keyword optimization
Analyze and optimize Medela’s campaign performance using Amazon metrics such as impressions, CTR, conversion rate, CPC, ROAS, and share of voice
Leverage Amazon tools and data sources including: Amazon Advertising Console, Amazon DSP, Amazon Marketing Cloud (AMC), Brand Analytics, Third-party platforms (e.g., Pacvue)
Translate performance data into actionable insights to drive continuous improvement and ROI
Deliver clear, data-driven performance updates and optimization recommendations to Medela’s internal stakeholders
Build and maintain Quarterly Business Reviews (QBRs) focused on Medela’s business objectives and growth opportunities
Communicate forward-looking strategies and investment rationale to leadership
Partner internally with Medela’s Sales, E-Commerce, and Marketing teams to align Amazon advertising with: Product launches, Promotional calendars, Media activations, Broader commercial goals
Collaborate externally with Amazon account teams as Medela’s brand representative to incorporate category insights, competitive analysis, and beta opportunities
Stay current on Amazon advertising trends, policies, and tools relevant to brand advertisers in the mom-baby category
Partner with Medela’s E-Commerce and Global Marketing teams to optimize Amazon PDPs, including: A+ Content, Brand Store, SEO, imagery, and copy
Ensure a cohesive, compliant, and high-performing brand experience aligned with Medela’s standards