Digital Marketing Lead

Goodstart Corporate•San Francisco, CA

About The Position

As our Digital Marketing Lead, you will be the primary owner of Goodstart’s websites and intranet, driving their strategic direction, day‑to‑day maintenance, governance, optimisation and continual improvement. You will lead the development and delivery of our annual Digital Program of Work, spanning website enhancements, user experience design, CMS governance, digital content standards, SEO/SEM, and performance optimisation. Partnering with cross‑functional teams, you’ll ensure our digital platforms support enterprise priorities and deliver seamless, insight‑led journeys for families and Goodstarters across Australia.

Requirements

Demonstrated experience managing national websites, intranet platforms and CMS environments
Strong capability in website optimisation, UX, UAT, platform enhancements and digital governance
Experience delivering digital programs of work, platform roadmaps and continuous improvement initiatives
High proficiency across Google Analytics, Search Console, Tag Manager, digital dashboards and performance tools
Experience with SEO/SEM, content optimisation, A/B testing, email marketing and CRM platforms
Ability to translate insights into actionable digital improvements
Strength in stakeholder management within complex organisations
Experience leading digital teams and agency partners
Excellent communication skills and ability to simplify technical information
Current QLD Blue Card or willingness to obtain

Responsibilities

Lead and own Goodstart’s website and intranet environments, ensuring they are accurate, accessible, up to date, compliant and optimised
Oversee the structure, governance, content management and performance of all digital platforms
Manage CMS administration, page builds, content updates, tagging, QA, and publishing workflows
Lead website enhancements from scope and briefing through to UX, design, development, UAT and deployment
Drive UX, accessibility, conversion and navigation optimisation to improve end‑to‑end journeys
Develop and deliver Goodstart’s Digital Program of Work, aligned to enterprise growth priorities
Leverage analytics, dashboards, segmentation and insights to continuously improve performance
Lead integrated digital marketing campaigns (SEO, SEM, paid media, email, automation and social)
Partner with stakeholders across Marketing, IT and Operations to ensure alignment and platform consistency
Lead a high‑performing digital team, fostering innovation, collaboration and continuous improvement

Benefits

Flexible work arrangements giving you choice about when and how work will be done in order to better manage your work and non-work needs
Not-For-Profit Salary Packaging benefits which reduce your taxable income to increase take home pay
Access to discounted childcare (up to 15%)
Fitness Passport - access to gyms and pools for you and your family at a heavily discounted price
Discounted health care and access to employee wellbeing program with BUPA
Exclusive discounts on travel, gym memberships, Apple and Dell products, and more.
Free annual flu shot (optional)
Option to purchase extra leave for even greater work life balance
First Nations Support and Cultural Leave
Work for a company that has an aspiration to be globally recognised for early years practice and learning outcomes
Gain significant investment in your growth and development with support, tools, training and experiences that will truly enhance the progress and outcomes for children in their earliest years.