Lead, Digital Marketing

Activision • Santa Monica, CA

1d • Onsite

About The Position

The Lead, Digital Marketing will play a key role in supporting social conversations and community discussions for Call of Duty, including leading original content and campaign initiatives across franchise social media channels, as well as leading develop/execute real-time communication strategies around news and live-issues.
The position requires strong collaboration and communication skills as well as a thorough video game technical knowledge, and a deep passion for gaming along with detailed familiarity with Call of Duty and community relations. This is a full-time opportunity embedded within Call of Duty supporting digital marketing and communications teams.
This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs.

Requirements

• Minimum 9+ years of experience in video game marketing, journalism, community management and/or social media, preferably in gaming
• Appetite for all things digital and social, up to date on the latest platforms and technologies, as well as a desire to identify opportunities for real-time, issues-driven communications
• Passion for gaming, especially the Call of Duty franchise and community, as well as a strong knowledge of gaming audience segments
• Excellent written, verbal, and interpersonal communication skills
• Working knowledge of social platforms and associated analytics programs and tools such as Sprinklr, Opal, Confluence, JIRA, YouTube, Instagram, Twitter, Tik Tok, Discord, Reddit and Facebook, as well as each platform’s native analytics tools
• Organized, detail-oriented, and able to multitask while remaining communicative with teams
• Experience with working cross-departmentally and/or with 3rd-party agencies/partners a plus; experience reviewing analytics and performance data to interpret insights
• Bachelor’s degree in creative writing, communications, journalism, public relations, or marketing; experience refining a brand’s ‘voice’ on social, including copywriting
• Detail-oriented, self-directed skills including ability to manage multiple tasks and projects simultaneously, including adaptability to fluid and last-minute changes

Nice To Haves

• Experience working with influencers a plus
• Video production/publishing, graphic design and/or content creation experience a plus

Responsibilities

• Stay plugged into the latest topics and trends on social media, Call of Duty and general video game entertainment communities
• Collaborate across cross-functional Call of Duty teams and communications teams to deliver dynamic real-time news, updates, and live-issues communications
• Play an integral role in driving ongoing development and day-to-day execution of Call of Duty social media topics, including identifying opportunities to engage in real-time with fact-based, verified information and updates
• Be a key stakeholder in content strategy and live issue communications, including monitoring conversation and strategic social media calendars
• Contribute to shaping the strategy and managing the day-to-day implementation of original content productions, including original digital video series and the official Call of Duty Podcast, as well as adapting long-form Call of Duty blog editorial for short-form social media
• Take an active role in leading the development and growth of the official Call of Duty Discord server
• Work collaboratively across cross-functional teams to drive the day/day editorial, content planning, copywriting and reactive engagement within community platforms and across social media
• Execute real-time communications around live-events, announcements, and large gameplay campaign beats
• Analyze and report on content and program performance data to drive continuous improvement and optimization
• Overall ability to manage a spectrum of dynamic projects and real-time communication needs

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees