B2B - Digital Marketing Lead

CookUnity

2d•$75,000 - $85,000

About The Position

CookUnity’s B2B team is scaling fast, and we need someone who can build and own the systems behind that growth. This role sits at the intersection of demand generation and marketing operations. You'll own the infrastructure that moves leads through the funnel, converts pipeline, and keeps our reporting honest. In this role, you will drive performance across the full inbound funnel, from lead capture and nurture to Smart Fridge user engagement and retention, while continuously improving how our marketing systems operate. This is not a campaign execution role; it’s a systems and ownership role where you build, optimize, and scale the efforts that power growth. Success in this role will be defined by measurable improvements across the funnel, including increased lead-to-meeting and lead-to-SQL conversion rates, as well as growth in overall SQL volume and marketing-driven pipeline. You will ensure faster inbound lead response times, improve event-to-SQL conversion rates, and drive higher Smart Fridge engagement. Additionally, you will establish clean, reliable reporting and contribute to stronger SEO-driven inbound performance.

Requirements

3–6 years of experience in lifecycle marketing, CRM, or demand generation
Owner mindset: identify gaps and build scalable systems to solve them
Experience with tools like Salesforce, Klaviyo, Mailchimp, OneSignal, Zapier, etc.
Strong understanding of the full funnel and conversion across the customer journey
Data-driven, with a focus on pipeline and revenue impact
Ability to leverage generative AI to increase output quality and speed.

Responsibilities

Lifecycle Marketing & Demand Generation Build and optimize nurture systems to improve lead-to-meeting and SQL conversion
Own inbound lead flows with real-time follow-up and segmentation
Improve lead quality via scoring, triggers, and funnel optimization
Partner with Sales to drive pipeline contribution, not just leads
CRM Ownership Own CRM structure, data integrity, and lead flow across systems
Maintain lifecycle stages, routing, and data hygiene
Define and track funnel KPIs
Identify gaps and proactively improve processes
SEO Agency Management Own external SEO agency performance and deliverables
Align on content, landing pages, and technical SEO priorities
Hold agency accountable for traffic, rankings, and inbound leads
Be able to step into SEO shoes and tackle changes when required
Smart Fridge Lifecycle & Retention Drive B2C engagement via Klaviyo and OneSignal
Build real-time triggers for email, SMS, and push notifications
Optimize for weekly active users and repeat usage
AI, Automation & Systems Use AI to generate and optimize lifecycle content at scale
Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal
Eliminate manual processes and improve system efficiency
Reporting & Insights Own dashboards and reporting across lifecycle and demand gen
Track conversion rates, SQL volume, and pipeline contribution
Deliver insights and executive summaries with clear recommendations

Benefits

🩺 Health Insurance coverage
🌅 401k Plan
⛱ Unlimited PTO
🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
🐣 Paid Family leave
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle
👩🏾‍🏫 Personalized Spanish coach
🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!