Digital Marketing Intern

Kwik Trip • La Crosse, WI

4d • $15 - $21

About The Position

Digital Marketing Intern - La Crosse, WI: Kwik Trip, Inc.'s Marketing department is seeking an intern who will assist with monitoring and maintaining Kwik Trip's paid media campaign development and activationacross all social and programmatic channels.

Requirements

• Pursuing a degree in Marketing, Business Administration, or a related field.
• Understanding of basic marketing principles and their alignment with paid media strategies.
• Knowledge of essential digital advertising metrics (e.g., reach, impressions, conversions).
• Strong problem-solving and project management skills to handle multiple campaigns in a fast-paced environment.
• Proficiency in MS Office, especially Excel and PowerPoint, for report and presentation development.
• Exceptional attention to detail and written communication skills.
• Ability to manage multiple projects and meet deadlines.
• Analytical mindset with strong Excel skills for quick and accurate data analysis.
• Capable of working independently and collaboratively to complete tasks and projects.
• Effective presentation and communication skills for diverse audiences, including upper management.
• Ability to interpret complex data to evaluate campaign performance, make decisions, and provide recommendations.

Nice To Haves

• Prior experience in social media or digital marketing is preferred.
• Familiarity with paid media platforms such as Google Ads, Facebook, Snapchat, and TikTok.

Responsibilities

• Assist in managing and optimizing paid media campaigns across various platforms such as Facebook, Instagram, Snapchat, TikTok, Google Ads, and StackAdapt.
• Utilize ad management tools (e.g., Facebook Ads Manager, Google Ads) to create campaigns, implement optimizations, generate reports, and ensure campaign quality.
• Collaborate with content creation teams to develop creative content and copy for paid media campaigns and advertisements.
• Support the management of Kwik Careers' paid media campaign implementation and reporting.
• Regularly monitor campaign performance and report on key performance indicators (KPIs) to the Paid Media Manager.
• Conduct competitive analysis and identify industry trends to inform the company's digital strategy.
• Participate in various Marketing Department projects, including promotions, signage, and other administrative tasks.

Benefits

• Kwik Trip gives 40% of pre-tax profits back to our coworkers with bonuses ranging from 8-12% of each coworker's gross annual wage depending on company profitability and offers a comprehensive benefits package, including health insurance, 401k, paid time off, and more.

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees