Digital Marketing Intern (Summer Start)

AARP•Washington, DC

About The Position

AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin. The Digital CRM (Customer Relationship Management) team seeks an enthusiastic marketing/marketing communications student to work on our email newsletter program. If you are interested in email marketing, have an excellent eye for detail, have some copywriting skills, and enjoy working with numbers, this could be an exciting opportunity. Our team manages multiple email newsletters that go out to millions of people weekly, providing them with the best content for people 50-plus around health, money, lifestyle, travel, and more. As an intern, you will learn about their production from end to end, including Artificial Intelligence (AI), testing, and using a content management system (CMS). No coding skills are required. This paid internship has an anticipated start date of Summer 2026, with the possibility of extending additional semesters.

Requirements

Must be enrolled in a degree program at an accredited college/university, rising undergraduate juniors or seniors, graduate students, or post-doctoral students, and remain academically enrolled throughout the internship, or must have previously graduated from college and enrolled in a continuing education program
Pursuing a degree in marketing or a related field, digital marketing preferred
Experience managing projects in a work or classroom setting
Ability to work with internal stakeholders, including business unit leads, digital channel leads, and members of the Product, Development, Membership, or Analytics teams
Experience creating marketing plans and relevant coursework
Strong organizational, problem-solving, and communication skills
AARP will not sponsor an employment visa for this position at this time.
Regular and reliable job attendance
Exhibit respect and understanding of others to maintain professional relationships
Independent judgment in evaluation options to make sound decisions
Home office environment with the ability to work effectively surrounded by moderate home environment noise

Nice To Haves

Strong use of Microsoft Office with Adobe Photoshop is a plus

Responsibilities

Support newsletter production, including using a content management system, artificial intelligence (AI), and providing data analysis. Responsibilities could also include article selection, copywriting, and image management
Assist with ad-hoc email campaigns, attending kick-off meetings, reviewing creatives, and more
Keeping the various internal reports up-to-date and providing regular insights and recommendations to the team
Assisting with on-site list growth tactics to help grow the newsletter lists via non-paid tactics
Other projects as needed