Digital Marketing/Growth Account Manager

Herb • Los Angeles, CA

58d • $60,000 - $130,000

About The Position

As a Digital Marketing/Growth Account Manager, you'll act as the digital quarterback for your clients - owning the strategy, communication, and execution of multi-channel marketing programs. You'll guide clients through their full funnel of digital deliverables - from paid media and SEO to email and creative - ensuring every initiative aligns with their growth goals. You'll work cross-functionally with our internal teams and vendor partners to plan, brief, and execute campaigns that deliver measurable results. You'll translate complex marketing data into clear business outcomes, recommend next steps grounded in performance benchmarks, and lead proactive conversations that drive retention and revenue growth.

Requirements

• 3-5+ years in a digital marketing agency as a Client Success Manager, Account Manager, or Account Strategist (must-have)
• Hands-on or strategic experience with paid media (Meta, Google, programmatic), SEO, email marketing, and paid social
• Strong understanding of eCommerce marketing (Shopify, WooCommerce, etc.)
• Proven success driving client retention and account growth
• Ability to speak fluently about digital strategy with senior stakeholders (CTR, CAC, ROAS, LTV, etc.)
• Experience with marketing analytics tools (GA4, Google Search Console, GTM, etc.)
• Familiarity with CRM and project management platforms (HubSpot, ClickUp, etc.)
• Comfort in SaaS or recurring revenue account structures. Our recurring-revenue model mirrors SaaS structures, with multi-month campaign engagements and performance-based results. Our Saas product "HerbMail" (email retargeting engine) runs on a fully managed, subscription-based model built for scalable, high-impact email retargeting.

Nice To Haves

• Cannabis industry marketing experience is a plus

Responsibilities

• Account Leadership: Own the success of a portfolio of 20-25 digital marketing clients, ensuring retention, satisfaction, and measurable ROI
• Digital Quarterbacking: Serve as the strategic hub between clients, internal teams, and vendor partners - ensuring campaigns are planned, executed, and optimized in sync with client objectives.
• Strategic Guidance: Lead monthly and quarterly business reviews, creating success roadmaps tied to performance KPIs
• Performance Expertise: Analyze paid media, email, SEO, and site performance data to provide proactive insights and recommendations based on industry benchmarks, historical trends, and client-specific KPIs
• Cross-Functional Execution: Partner with Paid Media, SEO, Content, Design, and Analytics teams to deliver cohesive marketing strategies
• Risk Management: Monitor account health, identify risks early, and act to prevent churn
• Growth: Identify upsell/cross-sell opportunities across channels and collaborate with sales to close them
• Client Advocacy: Represent the client's needs internally to improve our product offerings and service delivery

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed