Digital Marketing & Business Growth Consultant

Hewlett Packard Enterprise•Spring, TX

3d•Hybrid

About The Position

Seeking a Digital Marketing & Business Growth Consultant. This role is responsible for driving business growth and retention by developing and executing innovative digital marketing and communications strategies focused on curated install base marketing. The position leads efforts to expand and retain top global strategic accounts, HPE GreenLake accounts, and strategic OS accounts managed within the CSLV and CS Methodology. The role blends mastery in digital marketing with business development expertise to deliver engaging, relevant, and integrated online experiences that promote adoption and usage of HPE value-add proprietary solutions, strengthen customer relationships, and reduce account churn. The consultant leads cross-functional teams and partners with marketing and sales to build high-quality demand funnels, champion account-focused communications, and ensure alignment with business growth objectives.

Requirements

BA or BS degree in Communications, Marketing, Business, or Computer Science.
10+ years of experience in digital marketing, interactive marketing, customer experience/user interface, or services industry, with at least 3+ years developing new business opportunities with clients, preferably at the CxO level.
Expertise and knowledge in online marketing, communications, and business growth strategies, including trends and technologies.
Superior writing and editing skills for digital channels; recognized for high-quality, impactful communications.
Advanced skills in market research, analytics (measurement, ROI, forecasting), and program management.
Proven experience linking digital marketing and communications activities to business results.
Expert knowledge of interactive media, web technologies, CRM, direct marketing, and online experience management.
Experience with marketing tools and methodologies – Marketo, HubSpot, Salesforce Marketing Cloud, Oracle Eloqua and Certinia CS Cloud.
Strong leadership, strategic planning, and cross-functional team management capabilities.
Consultative selling, business case development, and solution positioning skills.
Ability to interact with all levels of the company, including senior management and global account teams.
Financial acumen to manage budgets and achieve growth targets.
High levels of tact, diplomacy, and stakeholder engagement.
Accountability
Action Planning
Active Learning
Active Listening
Bias
Business
Business Development
Business Growth
Business Planning
Coaching
Commercial Acumen
Creativity
Critical Thinking
Cross-Functional Teamwork
Customer Experience Strategy
Customer Relationship Management (CRM)
Data Analysis Management
Data Collection Management (Inactive)
Data Controls
Design Thinking
Empathy
Follow-Through
Growth Mindset

Nice To Haves

Advanced University degree preferred.
Intellectual Curiosity (Inactive) + 8 more

Responsibilities

Set and lead adoption of key digital marketing and business growth communications strategies, policies, and standards for curated install base marketing.
Develop, drive, and evaluate online customer experience strategy and communications roadmap across global strategic accounts, with expansion to HPE GreenLake and OS accounts.
Deliver digital marketing programs that result in measurable improvements in account expansion, retention, adoption, and usage of HPE solutions.
Craft and execute communications strategies to reduce account churn and reinforce HPE’s value proposition to strategic accounts.
Lead the development of editorial strategies and content for online properties, landing pages, and targeted campaigns that drive business growth.
Leverage market research and analytics to prioritize opportunities and focus resources on winnable growth and retention initiatives.
Consultatively position HPE early in account communications and influence client strategy towards HPE’s strengths.
Champion business justification for HPE solutions, ensuring successful engagement and account retention.
Guide and educate cross-functional teams on digital marketing, communications, and business development best practices to facilitate successful program execution.
Lead and manage virtual teams across geographies, reporting regularly on program outcomes and growth metrics.
Manage agencies, contractors, and budgets as required to deliver strategic communications and marketing programs.
Mentor and coach team members, fostering innovation in digital marketing and business development.

Benefits

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.
We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.
We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

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