Marketing Coordinator – Field & Digital Growth
About The Position
We are hiring a high-energy, outgoing Marketing Coordinator to own local field marketing, community outreach, and digital marketing performance oversight across our six locations. This role is a hybrid position that includes: In-person community marketing and events Digital marketing performance tracking Direct ownership of our relationship with our digital marketing agency, Hibu You will not be running ads day-to-day—but you will own performance, ROI accountability, and alignment between field marketing and digital campaigns. This is a high-visibility growth role with direct access to ownership and future advancement potential.
Requirements
- Extremely outgoing and confident
- Comfortable walking into businesses and starting conversations
- Organized, reliable, and self-motivated
- Comfortable reviewing basic marketing performance data
- Strong communication skills
- Reliable transportation for local travel
Nice To Haves
- Community or field marketing
- Marketing coordination
- Event marketing
- Brand ambassador work
- Exposure to Facebook or Google Ads reporting
Responsibilities
- Community Outreach & Field Marketing Spend approximately 3 hours per week per location in the field
- Build partnerships with: Apartments & HOAs Schools & churches Local businesses Veterinarians & pet-related partners
- Represent Scenthound at: Local events, pop-ups, and brand activations ~10 events per year across 6 locations
- Coordinate local promotions and in-store marketing support
- Digital Marketing Oversight & Agency Management Own the relationship with our digital marketing agency (Hibu)
- Attend twice-monthly performance calls
- Monitor performance across: Google Ads Facebook & Instagram Local SEO Website performance
- Track and understand: Cost per lead (CPL) Conversion rates Location-level performance
- Provide feedback and direction to ensure marketing dollars drive ROI
- Performance Tracking & Reporting Track lead sources, event results, and conversions
- Deliver: Simple weekly updates Monthly marketing ROI summaries
- Help leadership clearly understand: What’s working, what’s not, and what to adjust next
- Brand Consistency & Growth Strategy Ensure consistent messaging across: Digital advertising Community outreach In-store promotions
- Contribute new ideas for: Growth campaigns Partnerships Local promotions
- Help build a repeatable local marketing playbook as the brand scales
Benefits
- Flexible schedule
- Health insurance
- Opportunity for advancement
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
11-50 employees
