Digital Marketing Director

SoftWave TRT•Alpharetta, GA

1d•Onsite

About The Position

SoftWave is looking for a Director of Digital Marketing who knows how to run paid advertising and organic social strategy across today’s most important platforms — Meta (Facebook/Instagram), Reddit, X (Twitter), LinkedIn, Google, and TikTok — and who can turn strong creative concepts into high-performing campaigns. We can provide creative direction and core assets — but we need someone who can take what we give them, tailor it for each platform, post/manage it organically, launch paid campaigns, and optimize performance over time. This is a hands-on role for someone who understands that the best growth comes from combining platform-native organic content + performance-driven paid testing.

Requirements

7+ years experience managing paid campaigns and/or growth marketing
Hands-on knowledge of: Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Reddit Ads, X Ads
Proven ability to optimize creative for performance (copy + structure + format)
Strong grasp of what “native content” means on each platform
Confident communicator who can recommend strategy and creative direction
Self-starter
Performance-driven mindset (you care about results)
Creative + analytical balance
Quick testing cadence and strong decision-making
Organized, proactive, and platform-fluent

Nice To Haves

SEO experience (even lightweight), that’s a plus — but not required.
SEO content strategy experience (keyword research, content themes, on-page basics)
Experience integrating organic + paid into one growth system
GA4, UTMs, conversion tracking knowledge
Landing page optimization instincts (CRO)
Experience with higher-consideration funnels (B2B, medical, SaaS, premium services, etc.)

Responsibilities

Translate business goals into campaign structure: targeting, budgets, bidding, placements, and pacing
Own end-to-end execution: creative upload, audiences, optimization, scaling
Build, launch, and manage campaigns across: Meta, TikTok, LinkedIn, Reddit, X (Twitter)
Post and manage organic content across the same platforms, ensuring content feels native (not copy/paste)
Repurpose provided creative into platform-specific organic formats: short-form video edits / variations captions, hooks, and CTAs carousels, story-style posts, threads, etc.
Build lightweight content rhythms (weekly cadence) to support consistency and testing
Use organic performance data to inform paid creative (and vice versa)
Take provided creative concepts/assets and improve performance by adjusting: hooks, headlines, primary text, CTA formatting by placement (feed, stories, reels, TikTok, etc.) versions designed for each platform’s culture and user behavior
Provide strong feedback and recommendations on creative direction: what angles to test what formats win per platform what to produce next to improve results
Monitor KPIs like CTR, CPC, CPL, CAC, ROAS, engagement, and conversion rate
Run structured A/B tests weekly (creative, copy, audiences, placements)
Deliver clear weekly reporting: what worked, what didn’t, and what we’re testing next and why
Budget Management: Develop, manage, and allocate annual or project-based budgets across multiple digital channels (social, search, email, web).
ROI and Performance Measurement: Track and measure the ROI of all campaigns, ensuring maximum value and profitability.
Optimize ad spend and conversion rates to enhance profitability.
Drive revenue through performance marketing initiatives like SEO, SEM, PPC, and paid acquisition.
Forecasting & Reporting: Proactively forecasting sales performance trends and preparing budget reports for executive stakeholders.
collaborate with those teams, identify content themes that support search visibility, and help align organic social with broader content strategy