Digital Marketing & Demand Generation Specialist
About The Position
Are you a results-driven digital marketer who thrives on building high-impact campaigns, optimizing performance, and turning strategy into measurable growth? Do you love blending creativity with analytics to create meaningful customer engagement? SPL is seeking a Digital Marketing & Demand Generation Specialist to join our team in Houston, TX to fuel our digital presence through integrated campaigns, multimedia content, paid media, and marketing automation. In this role, you’ll activate SPL’s digital strategy across multiple channels, partner closely with Sales and Marketing leadership, and deliver the kind of insight-driven performance that directly impacts lead generation and customer acquisition.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field;
- 3–5+ years of experience in digital marketing, demand generation, or marketing operations;
- Strong knowledge of PPC, SEO, retargeting, and digital analytics;
- Demonstrated ability to create effective written, visual, and video content;
- Proficiency in Salesforce, WordPress, Google Analytics, Adobe Creative Cloud, and related tools;
- Strong analytical skills with the ability to turn data into strategies;
- Excellent project management, organizational, and communication skills;
- Ability to collaborate effectively across teams and roles.
- Continuous improvement mindset and strong customer focus.
Responsibilities
- Execute integrated digital campaigns across paid search, paid social, email, and web—aligned with segmentation, personas, and customer acquisition goals;
- Develop compelling digital content including videos, graphics, ads, landing pages, and social copy;
- Build and manage automated workflows and targeted email campaigns within Salesforce or comparable platforms;
- Maintain and optimize SPL’s website through SEO best practices, landing page design, and routine updates;
- Track and analyze campaign performance, providing actionable insights to improve lead generation and conversion;
- Partner closely with Sales to ensure lead quality, segmentation accuracy, and funnel optimization;
- Produce and edit graphics and short-form videos across digital channels;
- Manage CRM and email marketing lists with accuracy and consistency;
- Support digital collateral needs across Marketing, Communications, and Sales;
- Perform other duties as assigned within the scope of the position and training provided.
Benefits
- Competitive salary with performance-based advancement opportunities;
- Medical, dental, and vision insurance;
- Paid parental leave for both parents;
- Employee Assistance Program (EAP);
- 401(k) with company match;
- Paid time off + paid holidays;
- Monthly cell phone reimbursement;
- Professional development and career growth opportunities;
- A collaborative culture built on innovation, quality, and teamwork.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
501-1,000 employees
