Digital & Demand Generation Manager

LockThreat

1d•Remote

About The Position

We're looking for a Digital Demand Generation Manager who knows how to build pipeline in early-stage B2B SaaS—someone who understands that demand generation isn't about vanity metrics, it's about creating real pipeline that converts. You'll own our digital demand engine: paid media, SEO/SEM, content syndication, and digital campaigns that drive qualified leads into our funnel. This isn't about generating volume, it's about generating revenue.

Requirements

4–6 years in B2B SaaS demand generation, with hands-on experience managing digital campaigns
Must have: Direct experience in cybersecurity, GRC, or adjacent enterprise software markets
Proven track record of generating qualified pipeline through digital channels
Deep understanding of enterprise sales cycles (6–12+ months) and complex buying committees
Expert-level experience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)
Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads, display, retargeting)
Strong analytical skills with experience in attribution modeling, funnel analysis, and ROI measurement
Proficiency with CRM systems (Salesforce, HubSpot) and understanding of lead lifecycle management

Nice To Haves

Strongly preferred: Early-stage startup experience (Series A–C) where you've built programs from scratch
Familiarity with intent data tools (6sense, Demandbase, Bombora) and ABM platforms is a plus
You've worked in early-stage environments where you had to figure things out, not just execute established playbooks
You understand cybersecurity or GRC buyer behavior, pain points, and decision-making processes
You're data-driven but not data-paralyzed, you know when to test, iterate, and move fast
You can communicate campaign performance and ROI to executives clearly and confidently
You're scrappy and resourceful, comfortable doing the work yourself while also thinking strategically

Responsibilities

Own the Digital Demand Engine
Build and execute integrated digital campaigns across paid search, paid social, display, content syndication, and retargeting
Drive MQL and SQL volume that converts to pipeline and revenue, not just top-of-funnel volume
Manage and optimize campaign performance across channels to hit pipeline targets
Partner with Sales to ensure lead quality and follow-up discipline
Drive Strategic Programs
Develop account-based marketing (ABM) campaigns targeting high-value enterprise accounts
Build and optimize conversion paths from awareness to demo/trial
Create testing frameworks to continuously improve conversion rates and campaign efficiency
Own budget allocation and ROI reporting across all digital channels
Build the Foundation
Implement marketing automation workflows that nurture and qualify leads effectively
Develop audience segmentation strategies based on ICP, intent data, and behavioral signals
Partner with Content and Product Marketing to ensure campaigns are grounded in customer pain and value
Establish reporting and attribution frameworks that connect marketing activity to pipeline and revenue
Collaborate Cross-Functionally
Work closely with Sales to understand ICP, refine targeting, and improve lead quality
Partner with Marketing Ops to ensure data hygiene, lead routing, and tech stack optimization
Align with Product Marketing on messaging, positioning, and campaign narratives
Coordinate with Content on asset creation and campaign enablement