Digital Marketing Coordinator

Beautylish•San Francsico, CA

2d•$72,000 - $75,000•Hybrid

About The Position

Beautylish is seeking a Digital Marketing Coordinator for our skincare brand, Good Molecules . The idea behind Good Molecules is simple: skincare that works at a fair price. Founded by a team of beauty industry veterans, Good Molecules creates skincare solutions with best-in-class ingredients, backed by research and formulated for effectiveness. Take a look at our products and branding at goodmolecules.com This role reports to the Digital Marketing Manager to assist with operational tasks related to social media, content, and influencer campaigns. We are seeking someone who can represent the brand professionally to our partners and bring creativity and trend awareness to our marketing. To succeed in this role you must be able to reliably track and prioritize multiple projects and deadlines and proactively communicate with your manager and partners.

Requirements

1-2 years of experience in social media marketing , influencer partnerships, or digital marketing for a direct to consumer brand, preferably in the beauty/personal care space or similar
Familiarity with the Good Molecules brand , including products, aesthetic, and social media presence
General knowledge of the skincare industry , including ingredients, application, trends, popular brands/products, etc.
Active on social media (especially Instagram and/or TikTok) with demonstrated experience producing engaging content and a strong understanding of social media trends and internet culture
Strong organizational skills , time management, and ability to prioritize to meet deadlines: you should be able to work with minimal day-today supervision and maintain productivity
Exceptional professional communication to build relationships with influencers, proactively provide updates to manager, and receive feedback
Exceptional attention to detail, accuracy, and consistency
Ability to analyze data , present it effectively, and make data-driven decisions
Proficiency in content creation tools such as Canva, Capcut, Adobe Creative Suite, etc.
Familiarity with business communication and project management platforms such as Slack, Zoom, Airtable, Notion, etc.
This is a hybrid role located in San Francisco and requires 1 day per week minimum in-office ; must be able to set up an adequate WFH/remote office with reliable internet access
Flexible schedule to meet business needs , including ability to schedule meetings with coworkers during regular business hours and post/participate in social media engagement during activity peaks
Must be eligible to work in the US
Fluent in written and verbal professional English
Must be age 18+

Responsibilities

Social Media Develop, schedule, and publish content across social media platforms, including posting daily on Instagram & TikTok and weekly on Pinterest
Monitor social media trends, engagement, and competitor activity to optimize content strategy: provide data and analysis to back up your observations
Participate in community engagement on social media including responding to comments and DMs
Collaborate with Graphic Designer to create visually compelling content
Influencer Campaigns Identify, vet, and build relationships with influencers that align with the brand and current business goals
Assist in developing campaign briefs
Coordinate influencer campaigns, including outreach, negotiations, contracts, content approvals, invoice approvals, and other campaign logistics
Maintain an organized database of influencer partnerships
Content Development Pitch video ideas for the Good Molecules organic social media platforms
Identify and source content creators for both organic and paid media needs; facilitate projects from initial outreach to final asset delivery
Coordinate weekly video assignments with freelance creators, review content, provide feedback, and approve videos
Occasionally produce your own content (filming and editing videos); you should be willing to appear in the content when needed