Digital Marketing Coordinator

Daimler Truck North America•Fort Mill, SC

8h•Hybrid

About The Position

As the Digital Marketing Coordinator, you play a critical role in ensuring accurate, consistent and updated content across DTNA digital platforms. The position supports content management, communications and other operational functions and projects for the Freightliner, Western Star and Detroit brands. The Digital Marketing Coordinator collaborates with various departments (Marketing Communications, Product Marketing, Training, Aftermarket) along with IT to ensure proper product and brand representation for ongoing marketing activities and campaigns. We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected. We Take Care of Our Team What You Drive at DTNA

Requirements

Bachelor’s Degree and one year of experience working in a marketing environment OR six years of relevant experience in lieu of degree.
Proficient with Microsoft Office.
Demonstrated ability to manage multiple priorities and work in a fast-paced environment.
Must possess a high level of attention to detail with strong project management and organizational skills.
Demonstrated ability to collaborate across departments and with external partners.
Strong written and verbal communication skills.
An attached resume is required.

Nice To Haves

Experience using content management systems (CMS) such as Adobe Experience Manager (AEM) or Umbraco.
Basic HTML knowledge.
Experience with Highspot or similar sales enablement platform.
Experience with Photoshop.
Experience with Smartsheet.
Strong presentation skills.

Responsibilities

Support ongoing digital asset and content management using a content management system (CMS) for a variety of digital platforms, including brand websites, mobile apps, Highspot (sales enablement platform) and DTNA Portal.
Ensure content accuracy, uniformity and perform quality assurance checks.
Post internal communications on DTNA Portal and develop content pages on Highspot and DTNA Portal.
Proof for content accuracy, grammar and other requirements as outlined by content publishing guidelines for each platform.
Manage CMS asset tags to ensure that assets are published to the correct platforms, including coordination with IT on overall tag management.
Manage annual content audit process, including scheduling content reviews and updates by coordinating with primary content stakeholders.
Create and maintain executive audit dashboards.
Update content across brand websites from audit feedback, including updating existing and creating new content while following brand guidelines and ensuring accuracy.
Monitor user feedback daily through group mailboxes.
Coordinate timely responses and track all questions through to proper resolution including collaborating with external vendors to raise awareness of issues.
Provide beta testing and other usability analysis for websites, mobile apps and custom sales applications, including design and development feedback.
Provide additional project management and support as needed for product launches, special projects, marketing programs and campaigns.