Digital Marketing Content Writer - Graduate & O...

University at Albany • Albany, NY

33d

About The Position

The University at Albany is seeking a talented Digital Marketing Content Writer to join our Communications and Marketing team. In this role, you'll craft compelling content that drives enrollment for our graduate and online programs writing email campaigns, building segmented journeys in Slate CRM, and using A/B testing to refine performance. You'll also develop blogs, web copy, and other digital content designed to improve search visibility, including optimization for emerging generative AI search engines. The ideal candidate has strong writing skills, creativity, and a data-informed mindset, with bonus points for experience in Slate, SEO, or basic HTML/email platforms. If you're passionate about blending storytelling with strategy to reach new audiences, we'd love to hear from you. The University at Albany seeks a creative, detail-oriented Digital Marketing Content Writer to support the growth of its graduate and online programs. This position will focus primarily on email marketing content, campaign development, audience segmentation, and A/B testing, while also contributing to blogs, web content, and other digital assets that enhance search visibility including optimization for emerging generative AI search engines. The ideal candidate combines strong writing skills with a working knowledge of higher education marketing, digital engagement best practices, and CRM-driven campaign execution.

Requirements

• Demonstrated professional writing experience with a portfolio of digital content.
• Strong understanding of audience segmentation, digital engagement, and higher education enrollment communications.
• Ability to write in a clear, persuasive, and brand-aligned voice.
• Bachelor's degree in marketing, communications, English, journalism, or related field from a college or University accredited by the US Department of Education or internationally recognized accrediting organization
• 1 to 3 years of relevant experience in blogging, digital writing, or similar content creation.
• Experience developing copy for email campaigns, web pages, or blogs.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role

Nice To Haves

• Experience with Slate CRM or a comparable higher education CRM system.
• Knowledge of SEO strategies and emerging best practices in generative AI optimization.
• Familiarity with higher education marketing, particularly for graduate or online programs.
• Hands-on experience with A/B testing and applying insights to future campaigns.
• Basic HTML/email platform knowledge (e.g., Slate email builder, Mailchimp, Constant Contact).

Responsibilities

• Write, edit, and optimize compelling copy for lead-nurturing email campaigns.
• Develop segmented campaign content for diverse audiences (graduate, professional, and adult learners).
• Collaborate with enrollment and marketing teams to execute campaigns in Slate CRM.
• Conduct A/B testing on subject lines, messaging, and design elements to refine strategy and improve performance.
• Monitor results and recommend content adjustments based on open rates, CTR, and conversion data.
• Produce blogs, landing page content, and other digital copy that supports SEO and Generative Engine Optimization (GEO).
• Craft messaging that aligns with institutional brand voice while addressing program-specific value propositions.
• Repurpose and adapt content across multiple platforms (web, email, social, paid media).
• Incorporate keyword, search trend, and generative AI question insights into content.
• Collaborate with marketing analytics staff to refine messaging for maximum engagement.
• Stay current on best practices in higher education marketing, email deliverability, SEO/GEO, and CRM workflows.
• Other reasonable duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Number of Employees: 1,001-5,000 employees