Senior Marketing Content Writer

GPRS • Maumee, OH

21d

About The Position

The Senior Marketing Content Editor will elevate our content marketing strategy. Ideal candidates will bring a journalist’s curiosity, a marketer’s instinct, and an industry insider’s understanding of infrastructure, utilities, and the construction landscape. This role is a fit for a seasoned content creator who’s ready to move client-side and take ownership of a content engine that speaks to engineers, project managers, executives, and AI algorithms alike. Job Goals: Elevate GPRS’s voice as a trusted authority by consistently sharing industry insights on LinkedIn and other owned channels. Partner with SEO and design teams to produce cohesive, on‑brand content that’s easy to find and engaging to read. Create compelling videos—educational explainers, service overviews, and client spotlights—that reflect GPRS’s brand narrative and resonate with target personas. Manage end‑to‑end production and iterate based on audience feedback. Build and refine HubSpot nurture journeys tailored to core personas. Use performance insights to strengthen deliverability and engagement, guiding prospects smoothly through the funnel.

Requirements

• 5+ years of professional writing experience in construction, engineering, GIS, utilities, infrastructure, or a related technical/industrial field
• Examples of feature-length content, thought leadership, SEO articles, and multi-channel marketing collateral
• Strong understanding of SEO, AIO (AI Optimization), and content for both human and machine readers
• Experience with HubSpot, SEMrush/Ahrefs, and content performance tracking tools
• Exceptional research, interviewing, and storytelling skills
• Ability to translate complex technical topics into clear, engaging language for multiple audiences
• Journalism, communications, or technical writing background preferred
• Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus

Nice To Haves

• Familiarity with GIS software, utility locating, or subsurface infrastructure a strong plus

Responsibilities

• Create and edit social media copy (especially for LinkedIn), positioning GPRS as a thought leader in construction technology and private utility locating.
• Craft compelling scripts for videos, including educational explainers, service overviews, client success stories, and internal initiatives
• Draft email campaigns and automated sequences in HubSpot, aligned with customer personas and segmented verticals
• Collaborate across departments—SEO, design, video, sales, executive leadership—to ensure messaging consistency and brand alignment
• Contribute articles for external publications, industry blogs, and partner content initiatives to grow backlinks and authority
• Build and refine personas and editorial calendars, grounded in analytics and keyword trends
• Stay on top of industry developments and AI-driven content trends to ensure GPRS remains discoverable and relevant across emerging platforms

Benefits

• full medical, dental, and vision insurance with day-one coverage
• 401k with company matching beginning on day one
• Life, Short-Term, and Long-Term Disability at no cost to our employees
• paid holidays
• paid time off
• leadership development training programs
• additional benefits to support our strong commitment to the development of each team member

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed