Digital Marketing Consultant

Solera

1d

About The Position

We’re looking for a results-driven Digital Marketing Specialist with experience in the automotive retail industry to help us attract, engage, and convert customers through digital channels. You’ll manage day-to-day execution of campaigns across paid media, email, SEO/SEM, and web. Ideal candidates have hands-on experience with tools like Google Ads, Meta Ads, GA4, and CRMs used in auto retail, plus a sharp eye for what drives customers to take action.

Requirements

• 3+ years of experience in digital marketing, ideally in the automotive retail space.
• Strong understanding of paid media, SEO/SEM, social, and CRM marketing tactics.
• Proficient in Google Ads, Facebook Business Manager, Google Analytics (GA4), and marketing automation platforms (e.g., VinSolutions, Dealer.com, or equivalent).
• Solid writing skills for email, ad copy, and website content.
• Ability to work in a fast-paced environment and juggle multiple campaigns at once.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Nice To Haves

• Experience with inventory marketing tools like Dealer Inspire, CarNow, or other dealer tech stacks.
• Working knowledge of automotive DMS platforms and lead handling processes.
• Familiarity with video or creative production tools (Canva, Adobe, etc.).

Responsibilities

• Plan and execute digital marketing campaigns focused on driving leads, service appointments, and showroom traffic.
• Manage paid advertising across Google, Facebook, Instagram, Display, and other platforms; monitor performance and optimize based on data.
• Create and schedule email campaigns for sales events, service promotions, and follow-ups using marketing automation tools.
• Collaborate with dealership sales and service teams to align offers and promotions with local market needs.
• Maintain and update website content, landing pages, and inventory feeds; ensure accurate representation of products and offers.
• Analyze performance metrics and report on KPIs—traffic, leads, conversions, ROI
• And proactively provide business recommendations including market/industry trends to improve customer performance.
• OnBoarding new customers and programs internally and also with vendor partners

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees