Digital Marketing Consultant

LPL Financial•San Diego, CA

About The Position

The LPL Financial Marketing Solutions department seeks a digital marketing consultant with high proficiency in all facets of digital marketing. In this position, you will be the virtual chief marketing officer and the main point of contact for the LPL financial advisors you’ll be supporting. You will combine your knowledge of the web, blogging, email campaigns, and social media publishing with your business acumen to make digital marketing a part of several advisors’ practices. You will execute a digital marketing strategy for LPL advisors using email, social media, SEO, lead generation, digital advertising, websites, and more. This position reports to a Marketing Manager.

Requirements

2+ years of experience in digital marketing
Solid understanding of e-commerce, PPC, SEO & SEM
Solid knowledge of CRM, inbound marketing tools, and web management
Working knowledge of web design principles, best practices, and content management platforms
Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot
Excellent written and verbal communication skills
Excellent project management and organizational skills

Nice To Haves

Bachelor’s degree in marketing, communication, or related field
Ability to develop and execute sales and marketing strategies
Salesforce experience preferred but not required
Financial services experience a plus, but not required

Responsibilities

Support LPL advisors via phone and email
Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms month-over-month to align with the advisor's overarching goals
Generate an evaluation to consistently maintain each advisor’s website and blog to enhance as needed
Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth for both LPL Financial and the advisors
Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
Learn and produce each advisor’s marketing plan based on advisor preferences
Schedule and host regular monthly discussions with the advisors
Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Collaborate with compliance to ensure the content, brand, and messaging are approved
Conduct market research and share discoveries with each advisor
Work as a liaison to digital vendors
Work with LPL's current tools to integrate them into the overarching plan
Provide feedback and program enhancements from the advisors