Digital Marketing Channel Specialist

Bank of America • Plano, TX

1d • $83,000 - $118,000 • Onsite

About The Position

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! Job Description: This job is responsible for delivering specialized portions of a marketing initiative. Key responsibilities include performing a variety of analysis and process improvement activities to support business deliverables. Job expectations include working with senior managers within the Marketing team who will provide coaching and instruction, and delivering solutions based on a defined set of project/program goals. Bank of America is seeking a Digital Channel Consultant for our award-winning digital banking platform which currently supports approximately 40 million active users, including approximately 31 million mobile users. The Digital Channel Consultant will be responsible for measuring and reporting on campaign performance, providing operational support of highly visible onsite and mobile marketing campaigns, via our workflow management tool, as well as provide leadership performance updates by channel, highlighting insights and key learnings with business partners and across our Digital Marketing team. Candidate will support various lines of business, monitoring and optimization of marketing campaigns on Bofa.com, within online banking and the mobile app. Candidate should have strong organizational, project management, relationship management, and QA skills.

Requirements

• 3-5 years’ experience in the digital marketing with proven problem solving, data driven background, with demonstrated marketing or production experience.
• Adobe Analytics, Adobe Experience Manager (AEM) and Adobe Experience Platform (AEP) knowledge and experience preferred.
• Understanding of Chrome developer tools and extensions to troubleshoot targeting, tracking and page tags.
• Experience/Background in Technology.
• Developing knowledge of AI/Machine Learning platforms.
• Analytics and reporting experience (Microstrategy, Celebrus, Adobe Analytics platforms).
• Understanding of BAC Offers Management and system dependencies a plus.
• Comfortable working in a fast-paced, dynamic working environment.
• Project management experience required, including working knowledge of collaboration and workflow management tools (ex. Jira, SharePoint, etc.)
• The ideal candidate should be comfortable working in an undefined space and be a team player, willing to take on additional responsibilities as business needs evolve and is a creative thinker, who brings new ideas to the table.
• Excellent communication and writing skills (with internal and external partners)
• Must have excellent organizational skills, ability to multi-task efficiently and a strong attention to detail
• Proactive, self-starter who shows initiative and ability to drive results
• Process and systems knowledge used for marketing asset execution
• Minimum of a Bachelor’s degree required
• Advanced Excel and PowerPoint skills required - Knowledge of pivot tables, Power Query and macros in Excel needed.
• Develop presentation materials
• Excellent time-management skills
• Must be detail-oriented

Nice To Haves

• Additional language proficiency in Mandarin, Portuguese, Russian, French and/or Italian a plus.
• Experience in leading development of compelling creative assets across digital marketing channels
• Experience analyzing metrics such as Impressions, Clicks, CTR, etc.
• A/B testing experience
• eCommerce, digital, onsite, interactive media background
• QA testing and validation experience
• Content management system experience
• Optimization within eCommerce or digital marketing
• Experience in Workflow Management Tool (JIRA or other) is a plus
• Experience with mobile marketing is a plus
• Experience in the financial industry is a plus
• Experience with Adobe Test & Target is a plus
• Knowledge of Adobe Experience Platform (AEP) a plus.
• Adobe Photoshop Experience a plus
• Proficient in spoken and written Spanish language desired

Responsibilities

• Analysis and reporting on channel and campaign performance.
• Interacting with Technology and associates throughout the organization.
• Managing team communications from leadership and managing and leading associate forums
• Maintaining and establishing routines for optimizing and improving channel management and performance
• On-time delivery of routine deliverables and performance reports
• Performance reporting and analysis along with providing recommendations for campaign optimization
• Identifying and recommending improvement of existing reporting routines
• Flexibility to support work requests on nights and weekends, if needed
• Working with team members from various departments

Benefits

• This role is eligible to participate in the annual discretionary plan. Employees are eligible for an annual discretionary award based on their overall individual performance results and behaviors, the performance and contributions of their line of business and/or group; and the overall success of the Company.
• This role is currently benefits eligible.
• We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
• Bank of America is committed to help employees through the transition period when they’re displaced as a result of a workforce reduction, realignment or similar measure.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees