DIGITAL MARKETING CAMPAIGN SPECIALIST, Development & Alumni Relations

Boston University•Boston, MA

15d

About The Position

We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BU’s global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built—and are continuing to build—an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it’s not just about a job, but a career and a community. Now, our Alumni Engagement and Operations team is looking for a Digital Marketing Campaign Specialist who will build and execute digital ad campaigns for Boston University Advancement using mobile, social, and web platforms. The Alumni Engagement team is dedicated to understanding alumni, strengthening pride and awareness, and facilitating ways to grow and sustain the base of alumni engaging with and supporting Boston University. The team has oversight of alumni digital strategy, alumni experience operations, and measuring engagement—through both attitudinal and behavioral dimensions—of more than 350,000 alumni across the globe. This team works in close collaboration with colleagues in Advancement, and across departments and schools at Boston University. Reporting to the Director of Alumni Communications & Marketing, this position is part of a high-performing and collaborative team that designs, develops, and maintains robust alumni and donor marketing campaigns. The successful candidate will be creative, data-driven, and detail-oriented, responsible for the end-to-end execution of omni-channel marketing campaigns. This includes managing copy and creative assets, monitoring and optimizing campaign performance and ensuring deliverability to successfully grow engagement and retention of Boston University alumni and friends.

Requirements

Bachelor’s degree preferred in marketing, communications, or equivalent combination of education, certifications, and experience.
Minimum three years of relevant experience.
Strong knowledge of digital marketing trends; data driven; strong reporting skills.
Exceptional communication and collaboration, with the ability to initiate and complete multiple concurrent projects under deadlines.
Creative and organized with strong commitment to quality and consistency.
Strong interpersonal skills.

Nice To Haves

Marketing Cloud certifications strongly preferred.
Technical knowledge of audience segmentation, lead generation, and data mining a plus.
Overall marketing experience; a bonus if in an educational setting.

Responsibilities

The Digital Marketing Campaign Specialist is primarily responsible for building, managing, monitoring, and optimizing campaigns on mobile, social, and web channels to drive alumni engagement and donations for Boston University.
Take ownership of all campaign activations and ensure their successful execution.
Iterate on campaign design and copy to produce creative and engaging ad sets.
Collaborate closely with colleagues and client-partners to understand campaign objectives and requirements and ensure messaging is consistent across channels.
Perform quality assurance testing before activating customer journeys.
Monitor campaigns to ensure deliverability and optimal performance.
Create and deploy regular paid ads on Google, Meta, LinkedIn, paid search, and other channels as needed.
Create and deploy lead generation campaigns.
Track and report on campaign performance metrics using tools like Google Analytics, HubSpot, or similar.
Approach projects and tasks with curiosity and an appreciation for working hard toward goals that matter.
Serve all stakeholders with integrity and mutual respect while consistently modeling the importance of both task competency and relationships.