Digital Marketing & Analytics Specialist

CapTech Consulting • Atlanta, GA

48d

About The Position

CapTech’s Digital Marketing & Analytics Specialist will play a vital role in driving data-informed marketing at CapTech. We’re looking for an independent, detail-oriented professional who thrives at the intersection of analytics and creativity.

Requirements

• 4+ years of hands-on digital marketing and analytics experience with demonstrated ability to independently manage key platforms (e.g., GA4, CMS platforms, CRM platforms).
• Proven success running paid media campaigns, managing CRM workflows, executing email marketing, and analyzing data across channels.
• Advanced proficiency with analytics tools and the ability to translate data into actionable insights.
• Strong project management skills with the ability to juggle multiple priorities and meet deadlines.
• Excellent communication skills and a proactive, solutions-oriented mindset.
• Someone who enjoys diving into data, solving problems, and optimizing for performance.

Responsibilities

• Serve as the primary owner of all digital analytics, including social media insights, website analytics (e.g., GA4), paid media performance, CRM metrics, and email reporting.
• Develop and maintain dashboards, reports, and KPI tracking to evaluate campaign effectiveness and digital trends.
• Transform data into clear insights and strategic recommendations for leadership and cross-functional teams.
• Monitor channel ROI, identify opportunities for efficiency, and continuously improve digital performance.
• Manage day-to-day operations of social media channels, including content scheduling, publishing, monitoring, and performance optimization.
• Own website updates and maintenance through Craft CMS, ensuring accuracy, usability, and continual optimization for traffic and conversions.
• Plan, build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and additional digital networks.
• Track budgets, pacing, and KPI performance, and implement strategies to maximize cost-efficient results.
• Manage the HubSpot CRM system, including segmentation, list management, workflows, and user data integrity.
• Build, deploy, and optimize email campaigns and automated lifecycle journeys.
• Conduct A/B testing on email content, timing, and audience segmentation to improve engagement and nurture MQLs.

Benefits

• Learning & Development – Programs offering certification and tuition support, digital on-demand learning courses, mentorship, and skill development paths
• Modern Health –A mental health and well-being platform that provides 1:1 care, group support sessions, and self-serve resources to support employees and their families through life’s ups and downs
• Carrot Fertility –Inclusive fertility and family-forming coverage for all paths to parenthood – including adoption, surrogacy, fertility treatments, pregnancy, and more – and opportunities for employer-sponsored funds to help pay for care
• Fringe –A company paid stipend program for personalized lifestyle benefits, allowing employees to choose benefits that matter most to them – ranging from vendors like Netflix, Spotify, and GrubHub to services like student loan repayment, travel, fitness, and more
• Employee Resource Groups – Employee-led committees that embrace and incorporate diversity and inclusion into our day-to-day operations
• Philanthropic Partnerships – Opportunities to engage in partnerships and pro-bono projects that support our communities.
• 401(k) Matching – Generous matching and no vesting period to help you continue to build financial wellness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees