Digital Marketing Analyst
About The Position
Delaware North Global Headquarters is hiring a Digital Marketing Analyst to join our team in Buffalo, New York. As a Digital Marketing Analyst, you will be responsible for overseeing the planning, execution, and successful completion of website development projects. Pay Minimum - Anticipated Maximum Base Salary: $62,354 - $78,100 / year In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/ . At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: Medical, dental, and vision insurance 401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts
Requirements
- 3+ years of hands on experience in digital marketing tracking, analytics engineering
- Strong experience with tag management systems (Google Tag Manager preferred)
- Working knowledge of Google Analytics 4 (GA4) or another enterprise level analytics platform
- Experience implementing or supporting consent management platforms
- Practical understanding of how privacy regulations impact marketing and analytics tracking
- Working knowledge of JavaScript fundamentals, website data layers, browser developer tools
- Ability to clearly communicate technical concepts to non technical stakeholders
Responsibilities
- Implement, maintain, and troubleshoot website tracking using tag management systems (Google Tag Manage)
- Configure and support analytics platforms (GA4, Adobe Analytics, or similar)
- Design and maintain data layer specifications to support consistent, scalable event tracking
- Implement and QA marketing and advertising tags (e.g., Google Ads, Meta, LinkedIn, and other platforms as needed)
- Validate tracking across environments (development, staging, production)
- Configure and manage cross-domain and cross-platform tracking to ensure accurate user journey attribution across websites, checkout flows, and third-party integrations (e.g., payment providers, booking engines)
Benefits
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
