Digital Marketing Advisor, User Experience (UX) Strategy - Hybrid

Cigna • Bloomfield, CT

35d • Hybrid

About The Position

The Digital Marketing Advisor - User Experience Strategy will support the Evernorth Health Services business segment. Reporting to the Digital Marketing Senior Manager, this is a new role aimed at conducting audience research across B2B, patient, and provider segments and developing strategies to inform design, navigation, and content improvements. The ideal candidate will bring a blend of UX research expertise, strategic thinking, and strong communication skills to help shape audience-first digital experiences. The person in this role should be able to: Conduct audience segmentation research and develop user personas across B2B, patient, and provider audiences Script and conduct user testing to inform site enhancements Map and analyze user journeys to inform website strategy and content development Collaborate with UX design, data analytics, content strategy, engineering, accessibility, and marketing teams to deliver cohesive digital experiences Track and synthesize user feedback to continuously improve user journeys Contribute to quarterly reports on site performance, insights, and recommendations Present research findings and strategic recommendations to stakeholders at all levels Work comfortably in collaboration tools such as Wrike, Mural, Figma, and Dscout Demonstrate a working understanding of website content management systems

Requirements

• Bachelor's degree; advanced degree in UX, HCI, or related field a plus
• 6+ years of experience in user experience research and strategy, preferably in a digital marketing or health care context
• Strong understanding of UX methodologies, user-centered design, and digital best practices
• Experience working with cross-functional teams in a matrixed organization
• Excellent communication and presentation skills
• Familiarity with collaboration and design tools such as Wrike, Mural, and Figma
• Understanding of website content management systems and their role in UX strategy
• Ability to work from a Cigna Group office 3 days a week, as directed by the business
• If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

Nice To Haves

• Health care experience a plus

Responsibilities

• Lead UX research initiatives to uncover user needs, behaviors, and pain points
• Create and maintain user personas and journey maps to guide digital strategy
• Develop and document UX strategies that align with business goals and audience needs
• Partner with cross-functional teams to ensure UX insights are integrated into design and development processes
• Monitor and analyze user feedback to identify opportunities for improvement
• Support other marketing stakeholders by aligning UX strategy with product, thought leadership, campaign, and lifecycle marketing objectives
• Advocate for accessibility and inclusive design principles across digital experiences

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees