Digital Manager, Global Partnerships TKO

Ultimate Fighting Championship

About The Position

TKO is seeking a highly skilled Digital Manager to join our team. The Manager will be responsible for managing and executing digital first programs that deliver value to partners across the TKO Global Partnerships portfolio – specifically UFC and Zuffa Boxing. This role focuses on increasing brand awareness/perception, delivering on partner brand and business KPIs, and driving revenue growth and increased brand presence of commercial partners across TKO online channels, ensuring every output reflects efficiency, innovation, and excellence.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
3 - 5+ years of proven experience in digital marketing, online campaign management, media planning, media buying or digital media agency experience
Experience with analytics tools (e.g., Emplifi, Google Ad Manager)
Strong understanding of SEO, PPC, social media, email marketing, and content marketing
Excellent communication, project management, and analytical skills with the ability to prioritize tasks, manage timelines, and meet deadlines.
Strong analytical and problem-solving skills, with the ability to measure and optimize project performance.
Ability to work in a fast-paced environment and adapt to changing priorities.

Nice To Haves

Certification in Google Ads, Google Analytics, or other digital marketing platforms
Experience with marketing automation tools and CRM systems
Knowledge of basic web development, graphic design and video editing principles
Experience working in the sports or entertainment industry.
Knowledge of the MMA, boxing and the UFC Brand

Responsibilities

Develop and execute comprehensive digital marketing strategies aligned with business goals
Manage online campaigns across channels such as email marketing, social media, display advertising, and content marketing
Manage digital marketing budgets and ensure cost-effective campaign performance
Plan, execute, and optimize paid advertising campaigns
Oversee content creation for websites, email campaigns, and social media platforms
Optimize campaign performance, user experience, conversion and click through rates
Oversee project timelines, budgets, and resources, ensuring efficient execution and delivery, including building media plans and social media strategy and scheduling
Develop and maintain strong relationships with clients and partners, understanding their needs and objectives to deliver tailored digital solutions
Collaborate with internal teams (Business Development, Partnership Marketing, Production, etc.), brand partners, external agencies, and vendors
Monitor and analyze performance using tools like Google Analytics and marketing dashboards
Identify and propose new opportunities for digital activations and partnerships that align with the UFC's business objectives.
Stay up to date with digital marketing trends, tools, and best practices