Senior Specialist, Digital Partnerships

Known•New York, NY

21d•$80,000 - $90,000•Hybrid

About The Position

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few. We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely. Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes. We are looking for someone to join the team and work alongside data analysts, data scientists, media buyers, and software engineers. As a Senior Specialist, Digital Partnerships, you’ll contribute to our strategic and executional efforts for IO-based media partnerships. You’ll be responsible for providing guidance on how media performance impacts clients’ broader business objectives, and how they should be approaching the digital space. Vendor relationships are your foremost responsibility, ranging from introductory meetings and RFP participation to plan negotiations and management throughout campaign flights. This role sits with Known’s Digital Strategy & Investment team (DS&I). Along with its focus on partnerships, DS&I is a multi-functional team with points of intersection across many disciplines. DS&I works closely with Known’s Media Strategy, Buyer Science, Channel Science (Programmatic, Social, Search, Linear), Media Operations, and Finance teams to ensure coordinated efforts.

Requirements

3+ years of experience in a digital agency environment working with media vendors, internal teams, and external collaborators
Knowledge of direct IO partnerships’ roles in the media ecosystem, including familiarity of how these relate to specific tactics (display, video, social, email, search, etc.)
A deep understanding of the strategic and executional aspects of managing direct partnerships, including vendor RFPs/evaluation/negotiation, in-platform plan setup, contracting, creating trafficking requests, post-launch QA, reporting, etc.
Exceptional written and verbal communication skills
Strong track record of planning and executing branding, consideration, and direct response campaigns, ideally across a variety of verticals
Strong organizational skills to ensure accuracy and quality of all accountable responsibilities and deliverables
Outstanding critical thinking skills and a detail-oriented mindset
Hands-on experience with Prisma is required

Nice To Haves

Hands-on experience in typical media platforms like DoubleVerify and CM360
Experience working with grocery clients is a plus
Experience working with retail media networks and/or in shopper marketing is a plus
Experience managing others is a plus

Responsibilities

Engage and evaluate media vendors to broaden and improve the team’s partner roster
Work closely with other team members to negotiate partnerships with vendors
Understand and effectively communicate the value proposition of IO partnerships holistically and for each partner, as well as relevant technology and processes
Ensure best practice in all executional activities (set up, trafficking requests, optimization, reporting, etc.) and knowledge sharing across teams
Coordinate digital partnership efforts (strategy and execution) with other media channels
Build analyses, stories, and slides for client media plans and reports
Manage communications with clients as appropriate
Understand the client’s overall business objectives and translate them into effective paid media campaigns