Digital Growth & Marketing Manager

Hanna Boys Center•Sonoma, CA

1d•Onsite

About The Position

Hanna Center is seeking a highly strategic, data-driven, and hands-on Digital Growth & Marketing Manager to lead and execute marketing initiatives across the organization. This role is critical to ensuring Hanna Center reaches the right people, at the right time, with the right message. Success in this position will directly impact program growth, community engagement, fundraising outcomes, and national expansion through smarter, more targeted, and more measurable marketing. This role is responsible for building and scaling Hanna Center’s digital marketing engine: driving audience growth, increasing engagement, and generating measurable outcomes including online donations, program participation, referral growth, and national training reach. This is a strategic and executional role. The ideal candidate is both a thinker and a doer. Someone who can define strategy, analyze performance, and also step in to campaign execution. This role will oversee the Associate Marketing Manager and is responsible for elevating Hanna Center’s digital presence while building efficient, scalable marketing systems.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5-8+years of experience in digital marketing, growth marketing, or performance marketing roles
Demonstrated success driving measurable outcomes (e.g., revenue, donations, lead generation, audience growth)
Experience managing and developing team members
Strong project management and organizational skills with the ability to manage multiple priorities
Excellent written and verbal communication skills
Self-starter with a high level of accountability and ownership
Willingness to be hands-on and execute when needed in a collaborative, resource-conscious environment
Commitment to Hanna Center’s mission and values

Responsibilities

Own the growth and performance of Hanna Center’s digital marketing ecosystem, including email, social media, paid media, and website channels
Drive measurable increases in online donations, program inquiries, training participation, and referral engagement
Define KPIs and success metrics; continuously optimize campaigns through testing, data analysis, and iteration
Build scalable acquisition, retargeting, and conversion strategies across multiple audience segments
Develop and implement sophisticated audience segmentation strategies in partnership with the Database Manager
Align marketing strategies with CRM data to improve targeting, personalization, and performance
Design audience journeys across the full lifecycle: awareness, engagement, conversion, retention, and advocacy
Lead marketing strategies across Hanna Center’s layered audiences:
Hyper-local (Sonoma Valley)
Regional (Sonoma County)
Statewide (California residential and service audiences)
National (training and research audiences)
Tailor messaging, channels, and campaigns to effectively reach each audience level
Develop and execute campaigns across email, paid media, social media, and web
Own and grow Hanna Center’s email marketing program, including list growth, segmentation, and engagement
Oversee and contribute to social media strategy, ensuring growth in reach, engagement, and audience quality
Manage and optimize paid campaigns (Google Ads, Meta) to achieve performance goals
Step in to execute campaigns (email builds, ad setup, content deployment)
Partner closely with Philanthropy to develop and execute digital fundraising strategies
Optimize online donation funnels, including landing pages, email campaigns, and retargeting
Support key fundraising campaigns (year-end, events, initiatives) through digital channels
Use data and segmentation to improve donor acquisition, engagement, and retention
Utilize tools such as Google Analytics (GA4) to track and analyze performance
Build and maintain dashboards that provide visibility into key metrics and campaign outcomes
Translate data into actionable insights and strategic recommendations
Lead SEO and emerging GEO strategies to increase discoverability across search and AI-driven platforms
Improve website performance, content visibility, and organic traffic
Expand Hanna Center’s digital footprint across platforms and channels
Own and define content strategy across audiences, channels, and funnel stages
Oversee content development across digital platforms, ensuring alignment with audience needs, campaign goals, and organizational priorities
Direct and guide content creation, including social media, email, web, and campaign assets
Ensure content is data-informed, performance-driven, and aligned with growth objectives
Provide creative direction across both digital and print materials to ensure brand consistency
Support content development using Adobe Creative Suite as needed
Oversee the development and quality of all printed materials (e.g., brochures, signage, event collateral), ensuring alignment with brand and messaging standards
Delegate design and production of print assets providing direction, prioritization, and feedback
Ensure print materials are strategically aligned with campaigns and organizational goals (not just produced as one-off requests)
Provide clear direction, delegation, and feedback to ensure high-quality execution
Build workflows and systems that improve efficiency and scalability
Support the professional development and growth of team members
Lead the transition of social media management from external contractors to in-house execution
Establish processes, content systems, and performance expectations for social media
Partner with external PR contractors to support media outreach, storytelling, and brand visibility
Manage internal coordination for press opportunities, including gathering assets, preparing materials, and facilitating interviews
Collaborate with leadership and program teams to identify and elevate compelling stories for media placement
Ensure alignment between PR efforts and overall marketing strategy, messaging, and audience goals
Partner with the Training and Research Team to expand national reach and visibility
Support marketing strategies for training programs, certifications, and thought leadership
Support marketing efforts for Hanna Academy and on-site partner organizations
Ensure consistent messaging and alignment across all Hanna Center entities
Develop and execute marketing strategies to increase attendance for key events, including fundraising events and community programs
Drive enrollment and registration for camps, recreational programming, and other fee-for-service offerings
Partner with program and advancement teams to align marketing efforts with participation and revenue goals
Build targeted campaigns (email, paid media, social, retargeting) to increase registrations and attendance
Track and optimize performance for event attendance and program enrollment, using data to improve outcomes
Support the execution of event-related marketing and on-site support needs
Support digital promotion of key events through campaigns and communications (this role does not manage event logistics or operations)
Establish and lead a consistent monthly cadence with program and department leaders to understand goals, priorities, and performance
Translate departmental goals (e.g., participation targets, revenue goals, headcount, grant requirements) into aligned marketing plans and campaigns
Ensure marketing strategies directly support organizational, programmatic, and fiduciary objectives
Build and maintain lightweight, program-specific dashboards that track key activities and outcomes (e.g., campaigns executed, emails sent, engagement, conversions)
Facilitate regular review meetings with stakeholders to evaluate performance, share insights, and adjust strategies
Balance long-term marketing strategy with the ability to pivot quickly in response to new programs, grants, or funding opportunities
Develop annual and quarterly marketing roadmaps that reflect both organization-wide priorities and unique program needs