Digital Experience & SEO Specialist

Mattermost•Ontario, CA

61d

About The Position

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world's most critical teams. We're dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success. To learn more, visit www.mattermost.com We're looking for a Digital Experience & SEO Specialist (Web + SEO + Owned Channels) to manage and optimize our owned channels. You'll be responsible for keeping our website fast, user-friendly, and conversion-optimized, while also driving growth through SEO and digital experience tools like Qualified, Navattic, and Wistia. You'll partner with agencies, content, and design teams to deliver a best-in-class digital experience that fuels our demand engine. This role is ideal for someone who enjoys cross-team collaboration, has a keen eye for user experience, and is looking to grow their career in digital marketing.

Requirements

2-4 years of B2B SaaS digital marketing, SEO, or web experience.
Proficiency with CMS platforms (WordPress required; Webflow a plus).
Familiarity with SEO tools (SEMRush, Ahrefs, etc.), Google Analytics, and Google Tag Manager.
Basic HTML/CSS skills for troubleshooting and QA.
Strong organizational skills and ability to manage multiple projects.
Must be able to work with Eastern Time zone overlap.
Team player who thrives in a collaborative, fast-moving environment.

Responsibilities

Manage CMS updates in WordPress: landing pages, blog posts, copy changes, template updates.
Partner with cross-functional teams to manage different areas of the website across various user journeys.
Collaborate with agencies on new site builds, localization, and SEO execution.
Drive on-page SEO: metadata, keyword optimization, content tagging, SEMrush reviews.
Own CRO and UX optimization (form fills, page load, navigation, chatbot experiences).
Manage and optimize digital experience tools (Qualified chat, Navattic demos, Wistia embeds).
Ensure analytics and tagging are accurate in GA4 and GTM in partnership with GTM Ops and the Performance Marketing Specialist.
Support campaign launches with high-quality landing pages and seamless user experiences.
Work within our Integrated Marketing Campaign (IMC) framework to ensure digital experiences are delivered on time, aligned to GTM priorities, and measurable against pipeline outcomes.
Collaborate with other platform owners (e.g., 6sense, Pardot) to ensure consistent execution across channels.
Manage company profile pages on review sites (G2, Capterra, etc.).