SEO Specialist
About The Position
Summary Support the organic channel results and help to develop strategies to grow organic traffic and revenue Conduct competitive analysis Identify SEO gaps in our product portfolio and partner with merchandising on keyword opportunities Build and present SEO performance narratives to leadership, Technical SEO Audit site health and prioritize technical fixes with the dev team Manage URL structure, canonicalization, and internal linking strategy Support SEO workstream for major platform initiatives (ex. Shopify) Monitor Core Web Vitals and page speed across key pages Content & On-Page Develop keyword strategies for PLPs, LPs, and blog content Partner with the content team on an editorial calendar aligned to search intent Optimize existing pages for rankings and conversions (not just traffic - we care about revenue) Build landing pages that balance SEO value with conversion goals Analytics & Reporting Track rankings, traffic, and revenue attribution Build dashboards that tell a story Identify trends early and propose action plans
Requirements
- 3+ years SEO experience, preferably in ecommerce
- Deep experience with technical SEO (crawlability, indexation, site architecture)
- Proficiency with SEO tools (SEOClarity, Screaming Frog, GSC, Ahrefs or SEMrush)
- Strong analytical skills - comfortable in GA4 and can pull your own data
- Proven ability to move from research → strategy → execution independently
- Clear communication skills - can explain SEO to non-technical stakeholders
- Experience managing SEO through site migrations or significant platform changes (big plus)
Nice To Haves
- Experience in home goods, home improvement, or custom products verticals
- Familiarity with BigQuery or SQL for deeper analysis
- Content strategy experience
- Understanding of how SEO interacts with paid search and overall channel mix
Responsibilities
- Support the organic channel results and help to develop strategies to grow organic traffic and revenue
- Conduct competitive analysis
- Identify SEO gaps in our product portfolio and partner with merchandising on keyword opportunities
- Build and present SEO performance narratives to leadership
- Audit site health and prioritize technical fixes with the dev team
- Manage URL structure, canonicalization, and internal linking strategy
- Support SEO workstream for major platform initiatives (ex. Shopify)
- Monitor Core Web Vitals and page speed across key pages
- Develop keyword strategies for PLPs, LPs, and blog content
- Partner with the content team on an editorial calendar aligned to search intent
- Optimize existing pages for rankings and conversions
- Build landing pages that balance SEO value with conversion goals
- Track rankings, traffic, and revenue attribution
- Build dashboards that tell a story
- Identify trends early and propose action plans
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
