Digital Copywriter

Stibo Systems • Boston, MA

20h • Hybrid

About The Position

Play a key role in shaping high-impact digital content that drives engagement, search performance, and conversion across web and editorial channels. “This role is central to elevating our digital presence — combining strategic thinking, SEO insight, and strong storytelling to create content that performs,” says Lani, Digital Marketing Director. Location: Hybrid out of Atlanta/Remote in the US This is the role and main tasks As a Digital Copywriter, you will be responsible for crafting clear, user-focused content across web, blog, and campaign channels. You will combine strong writing skills with UX and SEO best practices to ensure content is accessible, engaging, and performance-driven. You will collaborate closely with design, web, social, and campaign teams to ensure content aligns with brand voice, conversion goals, and business strategy. This role balances creative storytelling with structured optimisation and performance analysis.

Requirements

• Have 3–6 years of experience in digital copywriting or content roles
• Bring a strong portfolio demonstrating both short-form website copy and long-form editorial content
• Have practical experience writing SEO-informed content with a solid understanding of search fundamentals
• Have experience in B2B technology or can confidently simplify complex technical topics
• Understand UX writing principles and content hierarchy
• Can adapt tone and style for different audiences and objectives
• Are comfortable managing multiple content pieces simultaneously
• Are open to feedback and committed to continuous improvement

Responsibilities

• Write clear, concise short-form copy for website pages, landing pages, modular components, and in-journey content
• Apply UX writing principles to ensure content is scannable, accessible, and conversion-oriented
• Develop and edit long-form blog and editorial content aligned with thought leadership goals
• Structure content to optimise for readability, engagement, and search performance
• Create SEO and AEO-informed content aligned with search intent and keyword strategy
• Optimise existing content to improve rankings, discoverability, and user engagement
• Write promotional and supporting copy (headlines, summaries, teasers, descriptions) across digital channels
• Collaborate with SEO partners and internal teams to apply performance insights
• Maintain content quality, consistency, and adherence to brand and editorial standards

Benefits

• At Stibo System, we offer more than just a job. We put people first and inspire you to become the best version of yourself.
• We care about our colleague’s work-life balance, and we offer flexibility through a hybrid work model
• International: A growing global company, worldwide career opportunities, and multicultural teams
• Well-being: A caring and inspiring environment, promoting a happy and healthy lifestyle through a wide range of facilities and activities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed