Digital Content Specialist

American Addiction Centers • Argyle, TX

8d • $31 - $46 • Hybrid

About The Position

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, or related field, or Bachelor's Degree in Public Relations or related field such as Journalism.
• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations, and Communications.
• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style and copywriting
• Familiarity with Sitecore or other CMS

Nice To Haves

• Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts
• Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content.
• Edit webpages in content management system

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
• Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training Premium pay such as shift, on call, and more based on a teammate's job Incentive pay for select positions Opportunity for annual increases based on performance
• Benefits and more Paid Time Off programs Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability Flexible Spending Accounts for eligible health care and dependent care expenses Family benefits such as adoption assistance and paid parental leave Defined contribution retirement plans with employer match and other financial wellness programs Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees