Digital Content Specialist

Advocate Health and Hospitals Corporation • Charlotte, NC

2d • $31 - $46 • Hybrid

About The Position

The Digital Content Specialist is responsible for writing high-quality content that tells the health system’s story across a wide range of multimedia channels such as multiple care-delivery websites, health and wellness blogs, marketing campaigns, and consumer-first digital products. Works closely and collaboratively with content team leaders to ensure a consistent voice and disciplined message are delivered in a creative, compelling and customizable way for all channels. Partners closely with the division’s Digital Experience team, serving as a digital content expert.

Requirements

• Strong understanding of SEO and AEO (answer engine optimization) and digital platforms and channels
• Proven experience producing high-quality website content in a fast-paced environment
• Strong written and oral communications
• Strong organizational skills
• Storytelling capabilities
• Problem-solving skills
• Experience customizing content for a wide range of channels and audiences
• Able to thrive in a collaborative environment
• Able to prioritize and produce content for both long- and short-term projects
• Well-versed in AP Style and copywriting
• Familiarity with Sitecore or other CMS
• Bachelor's Degree in Marketing, Digital Marketing, or related field, or Bachelor's Degree in Public Relations or related field such as Journalism
• Typically requires 2 years of experience preferably in Digital Marketing, Digital Copywriting, Journalism or Public Affairs, Public Relations, and Communications

Nice To Haves

• Experience producing high-quality content for wide range of platforms and channels in a fast-paced, results-oriented environment preferred.

Responsibilities

• Serve as digital content expert while partnering closely with the Digital Experience team
• Research, conduct interviews, write and edit content that’s optimized for organic and AI search (SEO & AEO) and user experience for organization’s 30+ websites, email marketing and other digital platforms including blog posts
• Implement the enterprise-wide health and wellness content strategy
• Create and edit content to support messaging maps, organization-wide content calendar and initiatives across the division
• Ensure all content is on-brand and consistent in terms of style, quality, tone of voice, and optimized for relevant communications channels
• Maintain understanding of content channels and standards across the division, including brand, marketing, digital, social, media and public affairs
• Assist with large website migrations, including auditing and optimizing existing content and creating new content.
• Edit webpages in content management system

Benefits

• Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:
• Compensation Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance
• Benefits and more Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level