Digital Content Specialist

UO HR Website • Eugene, OR

7d • $23 - $35

About The Position

Reporting to the Director of Training and Communications, the Digital Content Specialist manages the day-to-day web and social media content for Educational and Community Supports (ECS) to meet departmental goals and user needs. This position develops, writes, edits, and publishes content to promote awareness of ECS brands, PBISApps and the Center on PBIS, and their products. The Digital Content Specialist represents ECS across multiple public-facing platforms, ensuring consistent, engaging, and accessible brand storytelling. The Digital Content Specialist creates, implements, and evaluates content performance across ECS brands. This includes planning and managing web content and social media calendars, overseeing the development of visual assets (graphics and video), and collaborating with communications, training, and support teams and other ECS staff and faculty to coordinate web-based and social media material with other marketing efforts and identify areas of strategic opportunity for content. This position exercises independent judgment and demonstrates a thorough understanding of department products as well as brand, grammar, and accessibility standards. Decisions made in this role directly shape public perception of PBISApps and the Center on PBIS. Success in this role requires proficiency with digital content systems and tools, combining technical ability with design sensibility to manage complex information and produce high-quality, user-centered content.

Requirements

• Three years’ experience in gathering information, writing/producing materials, presenting information to the public and public relations.
• One year of this experience must have included responsibility for press releases and interaction with the news media.
• A bachelor’s degree in journalism, communication, or a closely related field may substitute for up to two years of the general experience.
• Responsibility for press releases and interaction with the news media can include equivalent experience, such as writing and publishing announcements for web or social media platforms, developing public-facing content for organizational campaigns, or managing digital communications that inform or engage external audiences.
• Exceptional attention to detail in writing, design, and editing.
• Knowledge of social media trends and platform-specific best practices.
• Ability to translate complex information into clear, engaging content for diverse audiences.
• Ability to leverage strategic thinking to position key stories and content for maximum impact.
• Ability to organize, manage, and curate digital assets such as photos, video, and graphics for use across digital platforms.
• Ability to foster an inclusive environment and collaborate effectively with individuals from diverse backgrounds.

Nice To Haves

• Experience in education or PBIS-related marketing and communications.
• Background in project management, editing workflows, or content production processes.
• Understanding of web, print, and social media accessibility standards (508/WCAG).
• Experience in photography, videography, and basic media editing and production.
• Proficiency with design and web content management (WCM) tools, including the Adobe Creative Suite.
• Strong portfolio showcasing web writing and/or digital storytelling.

Responsibilities

• Manages the day-to-day web and social media content for Educational and Community Supports (ECS) to meet departmental goals and user needs.
• Develops, writes, edits, and publishes content to promote awareness of ECS brands, PBISApps and the Center on PBIS, and their products.
• Represents ECS across multiple public-facing platforms, ensuring consistent, engaging, and accessible brand storytelling.
• Creates, implements, and evaluates content performance across ECS brands.
• Plans and manages web content and social media calendars
• Oversees the development of visual assets (graphics and video)
• Collaborates with communications, training, and support teams and other ECS staff and faculty to coordinate web-based and social media material with other marketing efforts and identify areas of strategic opportunity for content.

Benefits

• health insurance
• retirement plans
• paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees