Digital Content Specialist

Seneca Gaming Corporation • Niagara Falls, NY

22d • $49,069

About The Position

The Digital Content Specialist will report to the Digital Content Manager and assist in assembling and deploying approved content across a collection of public-facing websites for Seneca Gaming Corporation. This person will be responsible for ensuring that content plans are documented, executed, and accurate content is scheduled for agreed go-live and expiration dates. The Digital Content Specialist position requires attention to detail with data entry and the ability to accurately schedule large volumes of content. This role involves converting existing creative resources into web content that is error-free, easy to understand, and aesthetically pleasing. This individual will research and offer suggestions on best practices and the latest web trends, while maintaining an evolving SEO strategy as approved by leadership. This person will be a part of a dynamic, energized, and highly creative team and will have the opportunity to assist in content planning to increase guest retention and attract new guests. This person will need to be able to manage multiple and changing priorities and execute on tight deadlines. All duties are to be performed within the guidelines of the Seneca Gaming Corporation’s policies and procedures, Internal Control Standards and objectives.

Requirements

• Must be 21 years of age or older upon employment.
• Bachelor’s Degree in Marketing, Advertising or relevant degree is required.
• On-the-job experience in website content management required.
• Experience in deploying complicated content deployment.
• Must have advanced experience and working knowledge of HTML.
• Must have experience and working knowledge of Adobe Photoshop and Dreamweaver
• Must be proficient with web and app platforms.
• Proficiency with Microsoft Office with strong emphasis on Word and Excel is required.
• Must be able to communicate strategies effectively, both in writing and verbally.
• Must be highly creative, outgoing team player, and able to work well at a high pace under tight deadlines.
• Must have a proven ability to work effectively with little guidance in a single or team environment.
• Will be required to work some evenings and weekends so scheduling flexibility and dependability required.
• Must possess excellent communications skills.
• Must have the ability to write and speak effectively to the public, employees and customers.
• Must have the ability to deal effectively and interact well with the customers and employees.
• Must have the ability to resolve problems/conflicts in a diplomatic and tactful manner within the specified guidelines of the Interactive Marketing position.
• Must be able to stand, walk and move through all areas of the Casino for extended periods.
• Must have excellent hearing abilities.
• Maintain physical stamina and proper mental attitude to work under pressure in a fast-paced, casino environment and effectively deal with customers, management, employees and members of the business community in all situations.
• Must be able to sit and operate a computer for an extended period of time.

Responsibilities

• Work with Traffic and Creative teams to gather required-content resources for posting.
• Increase guest retention, and attract new guests as well as enhance and upsell/cross-sell opportunities.
• Identify and report on which content is met with increased or lowered engagement across all Seneca Gaming Corporation brands.
• Work with Digital Content Manager to ensure that deadlines are met and that all websites are updated with relevant and current information
• Adhere to Purchasing, HR, and TERO compliance requirements.
• Promote positive public relations.
• Track offer results and provide the information to management, including program /promotion evaluation.
• Provide support and input into all marketing and operational projects related to digital marketing.
• Provide exceptional customer service to all patrons and communicate in a pleasant, friendly and professional manner at all times. Maintain a professional work environment with supervisors, managers and staff.
• Meet the attendance guidelines of the job and adhere to regulatory, departmental and company policies.
• Must complete all required SGC Training programs within nine (9) months from commencement of employment.
• Attend all necessary meetings.
• Duties, responsibilities, requirements and expectations pertaining to this job are subject to change as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level