Digital Content Manager - iHeartPodcasts

iHeartMedia • New York, NY

9d • $66,300 - $70,000

About The Position

iHeartMedia Current employees and contingent workers click here to apply and search by the Job Posting Title. The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America , reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have: More #1 rated markets than the next two largest radio companies combined; We’re the largest podcast publisher , with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers , who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio , from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone. Only one company in America has the #1 position in everything audio: iHeartMedia! If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do! What We Need: iHeartPodcasts is looking for a dynamic, detail-oriented Digital Content Manager to lead content marketing strategy across our podcast network. This role will shape how our shows show up across social, CRM, and owned platforms—driving discovery, engagement, and loyalty—while serving as a key liaison between talent, marketing, product, and growth teams. You will define best practices, build scalable frameworks, and help modernize how we bring podcasts to life in the digital ecosystem, ensuring our talent has the tools, guidance, and creative direction needed to succeed. What You'll Do: Content Strategy & Network Growth ● Define and lead content marketing strategies for iHeartPodcasts that ladder up to both brand-building and performance goals. ● Serve as the day-to-day lead on the iHeartPodcasts network social media accounts. ● Develop naming conventions, messaging frameworks, and storytelling playbooks that bring clarity and consistency across our shows. ● Own the evolution of our podcast content voice across social, email, in-app, push, and paid media. Talent Partnership & Best Practices ● Serve as a strategic partner to podcast talent and show teams—educating, inspiring, and aligning them on content best practices. ● Build toolkits and guidelines that help creators translate their shows into compelling digital moments. ● Identify opportunities to scale creator-led formats, community-driven storytelling, and social-first franchises. Cross-Functional Leadership ● Partner closely with the Digital Experience Team (paid, lifecycle, SEO, social) to bring launches, seasonal campaigns, and network moments to life. ● Collaborate with Product, PR, Partnerships, and Design to deliver cohesive, cross-platform storytelling. ● Help modernize workflows by leveraging AI, automation, and operational best practices. Performance, Optimization & Innovation ● Use analytics and audience insights to guide content decisions, refine performance, and strengthen engagement. ● Identify opportunities to evolve our content mix across platforms, formats, and partnerships. ● Champion experimentation—testing new channels, creator collaborations, and emerging technologies.

Requirements

• 3+ years of experience in content marketing, content strategy, or digital storytelling within media, entertainment, or consumer brands.
• Proven track record of building and executing content programs that drive both awareness and performance.
• Exceptional writing, communication, and presentation skills.
• Strong operational instincts—you can balance vision with execution in a fast-paced environment.
• Experience collaborating across Growth, Product Marketing, Partnerships, UX, and Research.
• Data-driven mindset grounded in audience insights and analytics.
• Comfort using AI tools to scale ideation, iteration, and personalization.
• Proficiency with workflow tools such as Airtable, Wrike, or similar.
• Passion for podcasts, pop culture, creators, and digital media trends.

Nice To Haves

• Respect for others and a strong belief that others should do this in return
• Accountability for own work and desire to provide guidance to new team members
• Ability to contribute to several projects at the same time under a moderate level of direction
• Application of objective judgement, technical skills and prior experience to solve business problems
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner
• Desire for continued knowledge sharing and learning
• Understanding of impact of own decisions

Responsibilities

• Define and lead content marketing strategies for iHeartPodcasts that ladder up to both brand-building and performance goals.
• Serve as the day-to-day lead on the iHeartPodcasts network social media accounts.
• Develop naming conventions, messaging frameworks, and storytelling playbooks that bring clarity and consistency across our shows.
• Own the evolution of our podcast content voice across social, email, in-app, push, and paid media.
• Serve as a strategic partner to podcast talent and show teams—educating, inspiring, and aligning them on content best practices.
• Build toolkits and guidelines that help creators translate their shows into compelling digital moments.
• Identify opportunities to scale creator-led formats, community-driven storytelling, and social-first franchises.
• Partner closely with the Digital Experience Team (paid, lifecycle, SEO, social) to bring launches, seasonal campaigns, and network moments to life.
• Collaborate with Product, PR, Partnerships, and Design to deliver cohesive, cross-platform storytelling.
• Help modernize workflows by leveraging AI, automation, and operational best practices.
• Use analytics and audience insights to guide content decisions, refine performance, and strengthen engagement.
• Identify opportunities to evolve our content mix across platforms, formats, and partnerships.
• Champion experimentation—testing new channels, creator collaborations, and emerging technologies.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees