DIGITAL CONTENT MANAGER

San Diego Natural History Museum • San Diego, CA

38d • $26 - $28

About The Position

The Digital Content Manager at the San Diego Natural History Museum will inspire audiences to explore The Nat's programs and mission through compelling digital storytelling. This position plays a key support role in the Communications & Marketing Department, creating content that drives attendance, encourages participation in programs and events, and strengthens community connections that support The Nat's work. Working in close collaboration with colleagues across the organization, the Digital Content Manager will develop engaging content across digital channelsincluding the website, social media, email, and other platformsto build and nurture The Nat's online community and inspire action among current and prospective visitors, program participants, and supporters. Part storyteller, part digital strategist, the ideal candidate is a creative writer who can craft compelling narratives that bring science and nature to life, maintain a fresh and dynamic web presence, and cultivate a distinctive brand voice that resonates with diverse audiences. Knowledge of digital analytics and project coordination skills are a plus. In this role, you will develop and execute engaging content across all digital platforms (website, newsletters, social media channels), keep our online presence fresh and up to date, and collaborate on marketing campaigns for museum programs. You'll monitor performance metrics to inform content decisions, support community engagement, and stay current with digital best practices.

Requirements

• Strong writer with a mastery of AP Style who can execute a full editorial strategy
• Creative content developer with experience producing engaging multimedia content including short-form video, graphics, and visual storytelling across platforms
• Proficiency with content creation and editing tools such as Canva, Adobe Creative Suite, or similar platforms; comfortable with mobile-first content production
• Demonstrated ability to identify and adapt digital trends for institutional use, translate complex topics into accessible narratives, and develop original content concepts that drive engagement
• Excellent interpersonal skills; able to take feedback and manage up
• Sensitive to the speed required for social and digital content, with a healthy respect for deadlines
• Experience with content management systems, email marketing programs (MailChimp or similar), and social media scheduling platforms (Buffer, Hootsuite, or similar)
• High integrity and adherence to brand guidelines
• Strong organizational skills to coordinate across departments
• 2-4 years of experience in a writing or communications position, or equivalent combination of education and training
• Knowledge of best practices and evolving trends for digital content and engagement
• Bachelors degree preferred

Nice To Haves

• Bilingual (Spanish) a plus

Responsibilities

• Contribute to the annual content strategy and editorial plan, lead and/or participate in regular digital content and email planning meetings, and monitor and report on key digital metrics
• Create and publish creative and engaging social media content, with a focus on visitation and public programs
• Update web pages with new content, which includes writing and updating copy, selecting dynamic images, auditing high-visibility pages to ensure they align with content and marketing strategy, and managing the calendar API (event feed)
• Serve as one of the primary editors for all museum communications, and liaise with other content writers to ensure brand consistency and adherence to written style guide
• Manage email marketing program: oversee museum-wide enews calendar, write biweekly Nat News (and others as required), and understand/analyze audience metrics
• Partner with program managers across the Museum to collaborate on marketing plans and timelines for ongoing initiatives and programs
• Ensure community calendars and profiles are up to date with current museum events, images, and content
• Support PR and media outreach efforts where needed, including working with influencers, bloggers, and community partners
• Support digital advertising efforts, including contributing copy and advising on Google grant priorities

Benefits

• health insurance
• vacation
• 15 paid holidays
• free admission into all of Balboa Parks museums

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level