Digital Content Creator - Kwtx

Gray Media • Waco, TX

6h

About The Position

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. KWTX News 10 is the dominant local news provider for the Waco-Temple-Killeen region, in the Heart of Central Texas. KWTX is the leader in every local newscast and on every digital platform. As a top-performing operation within Gray Media, we live "digital first" in our hearts, minds, and souls. Is your thumb permanently glued to your phone, scrolling for the next big thing? Do you see stories everywhere and instinctively think, "How would this crush on TikTok, YouTube, or a killer live stream?" We're not just looking for someone to push buttons and post links; we need a true digital architect—a creative powerhouse ready to build original, buzz-worthy content for KWTX Central Texas. If you're passionate about engaging local audiences in fresh, dynamic content, looking for someone to push buttons and post links, we need a true digital architect—a creative powerhouse ready to build original, buzz-worthy content for KWTX. If you're passionate about engaging local audiences in fresh, dynamic ways across every screen, then let's make some noise!

Requirements

• 2+ years of experience creating compelling digital content for a news organization, agency, or high-engagement brand.
• A portfolio that proves you can create visually stunning and highly engaging content for diverse digital platforms.
• Expertise in video editing software and graphic design tools.
• Deep understanding of best practices and emerging trends on YouTube, TikTok, Facebook, and Instagram—you speak their language.
• Killer storytelling instincts: You know how to hook an audience and keep them watching, scrolling, and sharing.
• Scrappiness and self-sufficiency: You can go from idea to execution with minimal oversight, owning the creative process.
• A relentless drive for innovation: You're not afraid to try new things, fail fast, and learn quicker.
• Strong communication skills: You can clearly articulate your creative vision and collaborate effectively with a diverse team.
• Urgency and a cool head: The digital world moves fast, and you thrive under deadline pressure to deliver quality.

Responsibilities

• Create original content: Conceptualize, shoot, and edit compelling video and graphic content specifically designed for KWTX's digital platforms, including our website, apps, and OTT channels.
• Dominate social media: Develop and execute daily content strategies for platforms like YouTube, TikTok, Facebook, and Instagram, turning local news into shareable, high-impact stories.
• Produce live streams: Plan and execute engaging live streaming events, from breaking news coverage to community spotlights, interacting with our audience in real-time.
• Spot trends: Stay relentlessly curious about emerging digital trends and platform features, being the first to experiment and innovate with new ways to connect.
• Collaborate fearlessly: Work hand-in-hand with our news, sales, and marketing teams to ensure our digital content amplifies our brand and serves our community across all platforms.
• Analyze and adapt: Dive into analytics to understand what resonates, using data to inform your next big content idea and continuously improve engagement.
• Tell Central Texas's story: Discover and highlight unique local stories, voices, and events that truly matter to our community, giving them a vibrant digital life.

Benefits

• Creative freedom: This isn't a content factory; it's a lab where your ideas can come to life and truly make an impact.
• Digital-first future: You'll be at the forefront of Gray Media's exciting evolution, shaping how local news connects with a digital audience.
• Community connection: Your work will directly impact and engage the people of Central Texas, telling stories that matter to their daily lives.
• Innovation at its peak: Join one of Gray Media's top-performing stations on digital platforms—you'll be contributing to and learning from the best!
• Growth opportunities: We're invested in your development, offering chances to expand your skills and grow your career within Gray Media.
• Dynamic team: Join a passionate, supportive group of storytellers who are serious about their craft but don't take themselves too seriously.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed