Digital Content and Social Media Omnichannel Brand Manager (f/m/d)

Freudenberg-posted 3 days ago
Full-time • Mid Level
Hybrid • Aurora, IL
5,001-10,000 employees
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Working at Freudenberg: We will wow your world! Responsibilities: Support in developing, planning, and coordinating O-Cedar & Vileda brand content and strategies across organic and paid communication platforms including social media channels (TikTok, Instagram, Facebook and YouTube), email and web. Lead the day-to-day execution of O-Cedar asset creation and execution with agency partners, influencers, content creators, and designers across social, website, blog, search, and email. Partner with O-Cedar’s in-house content creator to bring the O-Cedar voice to life on owned media channels. Manage O-Cedar content and brand messaging with consistent look and feel, ensuring compliancy with global brand guidelines and industry specific regulations and standards across all consumer touchpoints. Manage daily relationships with PR, Influencer, and Brand agencies. Work with the Website Manager to optimize any blog content needed for SEO best practices. Drive content synergies with O-Cedar’s sister brand, Vileda Canada.

  • Support in developing, planning, and coordinating O-Cedar & Vileda brand content and strategies across organic and paid communication platforms including social media channels (TikTok, Instagram, Facebook and YouTube), email and web.
  • Lead the day-to-day execution of O-Cedar asset creation and execution with agency partners, influencers, content creators, and designers across social, website, blog, search, and email.
  • Partner with O-Cedar’s in-house content creator to bring the O-Cedar voice to life on owned media channels.
  • Manage O-Cedar content and brand messaging with consistent look and feel, ensuring compliancy with global brand guidelines and industry specific regulations and standards across all consumer touchpoints.
  • Manage daily relationships with PR, Influencer, and Brand agencies.
  • Work with the Website Manager to optimize any blog content needed for SEO best practices.
  • Drive content synergies with O-Cedar’s sister brand, Vileda Canada.
  • Ability to reliably commute to Aurora, IL (60502) for required in-office meetings and workdays, typically occurring a few times per month.
  • Bachelor’s Degree preferred.
  • Minimum 5 years of related experience with proven record in social media and content strategy with a focus on video content required.
  • Social media experience must include TikTok , Meta/ Instagram Reels, and YouTube.
  • Compliance and legal knowledge in Digital space.
  • Strong preference for experience managing influencer relationships and partnering with/supervising outside agencies .
  • Preferred background with consumer goods company (or agency supporting this) within role of Omnichannel Marketing, Digital, Social, and Brand management.
  • Good technical knowledge of all relevant Digital, Social, SEO tools and metrics for planning, analytics, and data management.
  • Consumer centric mindset and ability to think in content and brands, with a deep understanding of consumer full funnel journey.
  • Strong storytelling, communication, persuasion, and collaboration aptitude.
  • Experienced in project management and coordination.
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